Empowering the Frontline, Together
The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.
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The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.
The air at a FIRST® Robotics competition crackles with a unique energy. You feel a powerful mix of excitement, intense focus, and pure ingenuity.
After two decades in the transportation and logistics (T&L) sector, I find its constant motion continues to fascinate me. Our industry serves as the circulatory system for the global economy, and its pulse reflects the pressures and priorities of our time.
Legendary ice hockey player Wayne Gretzky famously said, “You miss 100% of the shots you don’t take.” In the highly competitive footwear retail market, this translates to an absolute truth: you miss 100% of the sales you cannot fulfill.
Imagine a customer walking into your store, smartphone in hand. An item they desperately want sits out of stock on the shelf. Within seconds, they locate that exact product on a competitor’s app, and with a few taps, the sale vanishes completely.
After navigating the energetic cacophony of NRF 2026, one thing is abundantly clear: the retail industry's conversation around AI has pivoted from the theoretical to the practical.
Cybersecurity discussions usually focus on server racks and cloud infrastructure. Executive teams spend millions fortifying data centers against external intrusions. Yet, logistics risk profiles expand dramatically at the physical point of parcel delivery.
When we work together with our partners, colleagues, and technology experts, we feel a powerful sense of community and shared purpose.
Picture this: it is the peak of the holiday shopping season. Every register has a long line, associates race to fulfill online orders, and the stockroom buzzes with activity. Suddenly, a handheld scanner in a key department stops working. The frontline associate feels stranded.
Retail associates often face overwhelming app fatigue. Disjointed communication tools and isolated point solution applications cause unnecessary friction during their daily shifts.
April 2026 marks 10 years of Zebra’s award-winning PartnerConnect programme. The anniversary comes at a pivotal moment for the channel, not least with AI turning more frontline tasks into intelligent operations performed and overseen by an increasingly informed and connected frontline workforce.
In today's fast-paced digital economy, the frontline of business pulses with activity.
In my conversations with customers and manufacturing leaders across Vietnam, there is a palpable energy right now. As global supply chains diversify, our local manufacturing sector is experiencing breathtaking growth.
Bringing together thousands of the brightest minds in our industry at our Channel Partner Summit sparks incredible collaboration and reinforces a fundamental truth about our business: technology alone does not solve challenges, people do.
At Zebra Technologies, we believe in the power of collaboration to create a more inclusive world. We have made a commitment to improving accessibility, and we are proud to work with third parties to ensure our hardware and our partner’s software applications
The modern retail environment presents a persistent challenge: a gap between what happens at the point of sale and what store associates actually do.
The retail landscape continues its rapid evolution, especially across the Asia Pacific region. Today’s shoppers enter stores with high expectations for a digitally enhanced journey.
Each January, the tech world converges on Las Vegas for the Consumer Electronics Show (CES), offering a preview of the future. We see smarter homes, next-generation gadgets, and brilliant displays.
The familiar barcode, a staple of commerce for over 50 years, triggers the checkout beep we all know. It reliably tells a scanner a product's identity, its Global Trade Item Number (GTIN).
In today’s demanding business environment, challenges like labor shortages and supply chain disruptions test the resilience of every organization as the pressure to deliver better results with fewer resources is constant.
Retailers today navigate a fiercely competitive environment. Consumers expect, and demand, seamlessly connected shopping experiences, whether they shop online or in-store.
Latin America’s fields and farms feed a significant portion of the world. The region produces more than a third of global agricultural exports, from Colombian coffee to Brazilian beef.
A recent story that caught my eye involved a rather audacious theft. Somewhere on a route between Italy and Poland, thieves made off with a truck carrying twelve tons of chocolate bars.
In the fast-paced world of retail, your team relies on a growing arsenal of mobile devices. Handheld computers manage inventory in the aisle, tablets process sales from anywhere on the floor, and wearables keep associates connected and informed.
The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.
Across the transportation and logistics industry, AI continues its transformation from a future concept to a daily reality. In the back office, leaders successfully leverage AI and intelligent software solutions to refine demand forecasting and optimise asset visibility.
For years, a significant hurdle blocked the path toward truly intelligent, automated operations on the manufacturing floor. In environments prioritizing network integrity, particularly in automotive production, strict policies often ban Bluetooth® devices.
For logistics and postal leaders, the last mile has become the most critical and complex part of the entire supply chain. The pressure to improve its efficiency is immense, driven by the relentless growth of e-commerce, soaring customer expectations for speed and the high operational cost of failed deliveries.
Inside a bustling food and beverage facility, the smooth movement of materials dictates the pace of production. Any delay in getting raw ingredients to the line or moving finished goods to the warehouse creates a bottleneck.
Zebra's Channel Partner Summit provides a vital opportunity to connect with the partners who help us deliver solutions to our customers every day. This year’s conversations centered on Winning Together.
As leaders in the manufacturing industry, we constantly navigate a landscape of disruption. From volatile supply chains and fluctuating market demands to persistent labor shortages, the pressure to perform is immense. Many of us have turned to digital transformation as the answer, and rightly so.
Speed gets all the headlines in fulfillment centers. Warehouses and distribution hubs across the globe are facing immense pressure from tighter service-level agreements built on continually rising consumer expectations.
It’s a familiar pattern in technology: the differentiator of yesterday becomes the table stakes of today. For years, having an AI strategy was a competitive advantage; now, it’s an expectation.
Enterprise operations run on precision, yet a single unreadable barcode label threatens to halt your entire workflow. You rely on printers to keep products moving, but choosing cheap, non-certified supplies often introduces unexpected chaos into your daily processes.
Modern warehouse operations face constant disruptions. Finding effective solutions for volatile consumer demands and labor challenges requires a strategic approach rather than piecemeal technology adoption.
At the start of each year, CES offers a compelling glimpse into the future of technology. While much of the focus is on the latest consumer innovations, I find the most impactful story of technological evolution unfolds outside the main event.
The devices that power your frontline are the heart of your operations. Your Zebra scanners, printers, and mobile computers function as the critical link between your physical and digital worlds.
In my years leading technology and product teams, I have witnessed a fundamental shift in how businesses operate. The frontline, once disconnected from the digital core, now stands as the epicenter of value creation.
Bringing our partners together from across Latin America for our Channel Partner Summit always creates a unique and powerful reminder that our greatest achievements happen when we work in concert toward a common goal.
A significant shift is coming to the European retail landscape. New regulations signal the end of wasteful practices and the beginning of a more transparent, circular economy.
In a dynamic business environment, stability, reliability, and a clear path forward are not just beneficial – they are essential for success. As you navigate your technology investments, we want to reaffirm Zebra's unwavering commitment to being the partner you can trust, both now and in the future.
As leaders in the manufacturing sector, we stand at a pivotal moment. The pressures of global competition, rising consumer expectations, and supply chain volatility push us to innovate constantly.
AI-driven frontline operations will require companies to develop new capabilities that augment their current approach. Previously we explored how Asset Visibility delivers a complete, real-time view of the entire frontline environment, critical to provide AI models with knowledge of the current situation.
I recently had the pleasure of joining a fascinating discussion with Deborah Weinswig of Coresight Research and my colleague, Chip Yager from Zebra Technologies. We explored the evolving landscape of self-service technology in retail.
As leaders, we constantly pursue new ways to improve operational efficiency and empower our people. We invest in digital tools to make work simpler and more productive. Yet, when I connect with frontline workers in retail, logistics, and manufacturing, I often witness a disconnect between our intentions and their reality.
Retail feels different these days, doesn’t it? Shoppers demand more personalized, seamless experiences, while frontline teams juggle growing responsibilities in increasingly complex environments.
I’ve spent over four decades working on technology solutions that support businesses, and I can confidently say there’s never been a more exciting or challenging time to innovate for the frontline. Recently, I joined a webinar with guest speaker Denise Lund, Research Vice President, Worldwide Telecom and Unified Communications at IDC and my Zebra colleague Bethany Wiegand. The discussion centered on the mounting pressures of the retail frontline and how Unified Communication and Collaboration (UC&C) solutions, like Zebra Workcloud Sync, are stepping in to help.
An RFID thread connected to the right frequency makes it easy for manufacturers to relay critical intel on garments to retailers and shoppers.
In the dynamic world of frontline operations, the spotlight has been on optimizing workflows through Asset Visibility, a critical pillar of operational intelligence discussed in my previous blog post.
Frontline workers are the backbone of retail operations, yet their challenges often go unnoticed. From juggling demanding schedules to managing inventory discrepancies and navigating volatile pricing environments, the frontline faces significant hurdles daily. We offer solutions designed to address these pain points head-on. Through Workcloud Shift, Workcloud Inventory Visibility, and Workcloud Lifecycle Pricing, we are transforming how frontline workers do their jobs, fostering connected collaboration, and driving operational excellence.
Although there’s a growing understanding of how autonomous mobile robots (AMRs) can reduce warehouse travel, we need to be asking a much more important question. How can a real-world operation transform the efficiency of its fulfillment workflows by optimizing both robots and people?
It is with deep sadness and immense gratitude that we remember Edward Donald Barkan, Senior Fellow at Zebra Technologies and a true pioneer in Automatic Identification and Data Capture (AIDC). While we mourn his loss, we celebrate a life defined by innovation, inspiration, and humanity.
In the fast-paced world of frontline operations, where distribution centers race to ship packages, retail stores are crowded with shoppers, and manufacturing plants strain to meet tight schedules, it is increasingly difficult to orchestrate all the simultaneous activities it takes to be successful. Companies are finding that they need to track more information than ever – accurate, real-time information.
Unlock the full potential of AI in your business operations by integrating automated data capture. Discover how tools like RFID tags, barcodes, and environmental sensors can provide AI with the comprehensive data it needs to make smart decisions, spot patterns, and enhance efficiency. Ensure real-time visibility and seamless data access to empower AI-driven insights and streamline your operations. Learn from Andy Zosel’s expert insights in this latest Forbes Technology Council article on leveraging AI and data capture for superior business intelligence.
It’s a Monday morning, and I am in a busy Accident & Emergency (A&E) facility at my local hospital. A young boy in a school uniform nurses a sore wrist and a workman wearing a high visibility jacket leans back in a wheelchair amidst a sea of injured humans.
I am thrilled to share insights into the upcoming Frontline AI Summit, an exclusive, director-level event designed for senior executives across all industry verticals. The summit will showcase AI technology and explore adoption challenges for organizations deploying AI in frontline operations. Attendees will benefit from the diverse perspectives of top executives, each presenting their unique point of view on how AI is transforming their sectors and what it means for the future of frontline work. The Frontline AI Summit is your opportunity to engage with fellow leaders and technology partners, gain actionable strategies, and shape the next chapter of AI-driven success for frontline teams.
Do we need to shift to more “practical education” programs to ensure students are prepared for what they’ll encounter, and need to do, in the real world?
As Zebra rolls out its refreshed brand, I realize how privileged our role is as Independent Software Vendors in applying this new messaging around mobile devices.
In the rapidly evolving landscape of industrial automation, staying ahead of the curve is paramount. Enter 3D imaging technology—a game-changer that is transforming manufacturing, logistics, and industrial operations by offering unprecedented precision and efficiency. As industries strive to enhance their competitiveness, understanding the capabilities and applications of 3D imaging is crucial.
Chuck Bolen explores the critical importance of mobile device security for businesses, drawing a unique analogy to jeans with “holes.” The article highlights the potential risks of cybersecurity breaches, emphasizing that both small and large businesses can suffer lasting consequences. Bolen engages with mobile device security experts Erv Comer and Adam Arruda to discuss whether there’s a definitive approach to mobile security or if it’s more nuanced, based on risk tolerance and vulnerability.
Manufacturers today are under more pressure than ever to operate smarter, faster, and leaner. In fact, a recent study conducted by Zebra Technologies in collaboration with Oxford Economics shows that organizations implementing intelligent operations have seen a 19% boost in employee productivity.
In the ever-evolving landscape of intelligent automation and manufacturing, smart cameras have emerged as pivotal tools transforming machine vision technology. With advancements in edge processing and seamless integration capabilities, these devices are redefining the way industries approach efficiency and precision. As manufacturers, logistics operators, and warehouse professionals seek to optimize operations, smart cameras offer a promising solution for intelligent automation. By delivering real-time insights, and automated decision-making capabilities, robust, scalable, and adaptable smart cameras are ideal for a diverse range of industrial applications.
Discover how AI can streamline your software testing processes while understanding the potential risks it may introduce to your business. Learn the essential steps to ensure trust in your testing results and maintain the software’s performance and objectivity. Optimize your testing strategies with a balanced approach to leveraging AI effectively and safely.
If you’ve ever wrestled with outdated workstations, limited connectivity, or technology that feels more like a barrier than a tool, you’re not alone. Across industries, from retail and healthcare to logistics and manufacturing, the need for smarter, more flexible solutions is clear. The ZEC500 Enterprise Computer isn’t just another device. It’s a way to untangle the complexities of modern workflows and create a seamless, efficient experience for businesses, their employees and customers alike.
In retail, every second counts. Shoppers expect fast, seamless experiences, whether browsing in-store or picking up an online order. At the same time, retailers must juggle the complexities of managing inventory, communicating with teams, and responding to ever-changing customer needs. It’s not easy. But with the right tools, it’s possible to make things easier for everyone.
Last month, Zebra and Clearview, a Zebra industrial automation distributor, hosted a launch event to officially open our new Industrial Automation Center of Excellence. The two-day launch event underscored our commitment to collaboration and innovation in fixed industrial scanning and machine vision. Today, I want to share with you the story behind this initiative. The center is more than just a facility; it represents our vision for the future of industrial operations—a future where technology serves people and empowers organizations to thrive.
There's new AI touchscreen SigmaSense that's making it easier for frontline workers to use rugged tablets in the field, in freezing conditions, and when water gets on the screen. Hear how it works and see it in action.
In the fast-paced world of technology, we know that achieving milestones is all about teamwork. Here at Zebra Technologies, we’re fortunate to have a strong culture driven by our employees and incredible customers and partners whose collaboration inspires us to achieve more every day.
The way we work is changing, and it’s happening fast. Across industries like manufacturing, retail, and transportation and logistics (T&L), businesses are embracing smarter, faster, and more connected ways of working. Why? Because the world demands it. Customers expect flawless service, employees want meaningful roles, and companies need to stay resilient in the face of constant change. But how do we get there? The answer lies in intelligent operations.
It is with a profound sense of loss that we announce the passing of Ed Kaplan, a remarkable visionary, and the beloved co-founder of Zebra Technologies.
Should you bring in a partner to help you research, design, or implement business technology? Or should you handle everything in house? Larry Walsh, CEO, Chief Analyst & Founder of Channelnomics, explains exactly how resellers, systems integrators, and service providers can help you most effectively translate concepts of how you want things to work into reality.
Recognition feels good, but it seldom comes from solitary effort. It grows from a shared purpose and collective dedication.
Although it’s been less than a year since the launch of Zebra Symmetry™ Fulfillment, the impact it’s having on end users is truly exceptional. During a recent livestream on Supply Chain Now, I had the privilege of hearing about those benefits from a customer’s perspective. Bryan Wright, CTO and COO of G10 Fulfillment, shared the real-world challenges that led to his company’s search for automation, and why they ultimately chose to work with Zebra.
In part one of the series, I shared my experience attending Zebra’s inaugural RFID Forum in Prague. As we continue our journey through our first-ever RFID Forum, it’s evident that RFID is not just a buzzword but a pivotal technology driving tangible change across industries.
Want to make the right decisions for your tech project? Ask your tech partner about the mistakes they have made in the past. The ideal partner will possess extensive firsthand experience across a variety of IT implementations, equipping them with the expertise to steer you clear of typical and expensive project pitfalls.
Picture this: David, an employee in a bustling store, notices a customer who looks frustrated as she is searching through the jeans display.
In today’s fast-paced industries, ranging from logistics to retail and manufacturing, the need for precision, efficiency, and real-time visibility into assets has become a critical factor for success. Organizations under constant pressure to streamline operations want to cut costs and maintain agility, making it essential to adopt tools that enhance productivity and simplify complex workflows.
In the world of technology, the expectations for RFID to become a game-changer have been clear for decades. Yet, as Nuno Miguel Guimarães from Sensormatic highlighted during Zebra’s inaugural RFID Forum in Prague, the industry has long heralded each year as “the year of RFID.”
Warehouses, factories, and other supply chain facilities have become host to some intense competition and big prizes lately. Who would have thought? (Apparently, the people who understand how to modify behavior and started building gamification apps.) Learn more about how gamification works and how it can help motivate your workers.
Retailers today face mounting pressure to evaluate their pricing strategies with precision. Yet, the real challenge lies in identifying which metrics truly reflect success.
I am drawn to extraordinary people. People that do things above and beyond the call of duty. My friendship group comprises sports champions, business entrepreneurs and adventurers. Intelligent, confident people that excel in a multitude of outlets, and rarely follow the norm. Which is why I felt so at home. I was surrounded by a room full of people I felt in awe of. Not sports heroes or boardroom execs but people that show up every day and make the world a better place. People that deal with the deprived, those with complex health issues - physical and mental. They operate calmly in situations that would fill me with fear. The most unsung of heroes. Community nurses.
Looking to simplify your inventory management processes in secure facilities? Let’s talk about how RFID technology can make things easier and more efficient for you! It’s a given that managing inventory in secure controlled environments can be challenging. But with recent advancements in offline RFID and barcode technology, you can enhance security and efficiency without the hassle of manual methods. Imagine a world where your inventory counts are fast, accurate, and save you precious time. Even in facilities like SCIFs (Sensitive Compartmented Information Facilities) where stringent security protocols govern every aspect of operation to safeguard classified or restricted information. Strict access control measures require personnel to have security clearances for entry and regulate the use of equipment, ensuring that items like cameras, scanners, and computers adhere to rigorous security controls.
Is friction friend or foe in retail? Most would argue the latter. But, what motivates a retailer to modernize stores more than friction (or the cost of friction)? Not much, right? That's why Rack Room Shoes’ CIO Brian Minnix viewed the four dozen friction points he found in his stores to be a source of opportunity for the retailer. He sits down with Zebra Retail Industry Principal Jim Musco to talk about the approach he took as a technologist, together with store operations team members, to improve the associate and shopper experience. He explains what he did, why he did it, and what he would do differently the next time.
The world is changing fast, and so is your frontline. Whether you’re in retail, manufacturing, transportation and logistics (T&L), or healthcare, you’ve likely felt the pressure to do more with less.
Every September, we at Zebra Technologies take time to reflect on what truly drives our success: the extraordinary people and organizations that make up our partner ecosystem. This year, as we mark the fifth anniversary of Partner Appreciation Month, it feels especially meaningful. Five years of celebrating the collaboration, innovation, and trust of the people and partnerships that define Zebra’s success.
Discover how hospitals are navigating the complex landscape of artificial intelligence in “Are Hospitals Taking a Gamble on AI? Part One” by Lorna Hopkin, Marketing Lead, Healthcare EMEA at Zebra Technologies. Set against the backdrop of the HIMSS 2025 conference in Las Vegas, the article explores the role of AI in healthcare, from streamlining administrative tasks to enhancing clinical practices like radiology and patient predictions. Dive into discussions on AI governance, digital maturity, and the challenges and opportunities AI presents in transforming healthcare efficiency. Stay tuned for part two, which delves deeper into overcoming data and connectivity hurdles.
How can you ensure that perishable items, such as fresh foods, beverages, and pharmaceuticals, carried in refrigerated “reefer” containers, maintain the correct temperatures throughout their journeys?
Amidst rising demands, global competition, and evolving consumer expectations, manufacturing operations must adapt to thrive. The research we recently unveiled with Oxford Economics sheds light on how intelligent operations can unlock transformative efficiencies throughout manufacturing operations. The study titled, “Impact of Intelligent Operations” quantifies the benefits of workflow optimization and identifies how intelligent automation transforms manufacturing performance. It also reveals a compelling case for adopting intelligent operations to improve quality, reduce costs, and unlock new growth opportunities.
Explore the transformative role of AI in healthcare in “Are Hospitals Taking a Gamble on AI? Part Two” by Lorna Hopkin, Marketing Lead at Zebra Technologies. Discover how AI is enhancing triage processes, optimizing patient wait times, and supporting healthcare professionals with intuitive tools. This insightful article delves into AI’s ethical considerations, data challenges, and the importance of patient-centered care. Learn why investing in AI isn’t a gamble but a strategic move towards a smarter, more efficient healthcare system. Join the conversation on AI’s potential to revolutionize patient outcomes and healthcare delivery.
Imagine walking into a store you’ve visited for years, only to find the shelves are empty, the decor outdated, and the staff unsure of how to help. That’s what it feels like when a brand doesn’t keep up with the evolving needs of its customers.
Transportation & logistics (T&L) leaders confront a fast-moving landscape where agility and precision define success. Our study titled, “Impact of Intelligent Operations” which was done in collaboration with Oxford Economics offers fresh insights into how intelligent operations transform this vital industry.
In the fast-paced world of retail, staying ahead of changing consumer demands is more challenging than ever. As retailers strive to enhance customer experiences and maintain competitiveness, many are turning to the transformative power of artificial intelligence (AI). Zebra Technologies is at the forefront of this movement, offering AI solutions that unlock the potential of frontline operations, allowing retailers to make smarter business decisions.
Retail has always fascinated me. It’s a dynamic industry that demands constant attention to detail, an ability to adapt, and a focus on solving problems that can threaten both profits and customer trust.
Picture this: It’s a busy morning in a bustling retail store. Shelves need restocking, customers have questions, and associates juggle tasks to keep operations running smoothly. Meanwhile, in a warehouse across town, workers navigate aisle after aisle to locate products, prepare shipments, and reconcile inventory. At the same time, a driver is frantically trying to find the packages for their delivery in the back of their van to keep up with the delivery schedule.
The scarcity of labor resources and high costs of robotics ownership are pushing fulfillment companies to rethink their automation strategies. Zebra addressed these challenges head on in a recent Making the Case report published in collaboration with Modern Materials Handling. This report delves into the top challenges fulfillment operations are dealing with on the robotics front today. It reveals how a collaborative approach to autonomous mobile robots (AMRs) can help you overcome automation hurdles, operate more efficiently, and enhance overall performance and profitability.
Working in retail today is more challenging than ever. The pressure on frontline workers has reached unprecedented levels, with 59% of them considering quitting their jobs in the past year alone.
Gartner, Inc., a research and advisory firm, has identified Zebra Technologies as a Sample Vendor in its Hype Cycle for Intralogistics Smart Robots and Drones, 2025 report. We’re proud to be recognized in both the Collaborative Aisle Picking Robots and Autonomous Mobile Robots (Transport) categories for the second year in a row and are making complimentary access to the research available for a limited time.
Over the last couple years, an unfortunate but true joke has circulated around the Zebra offices related to the fact that it was easier to buy an actual, real-life zebra online through your favorite search engine – in no more than three clicks – than it was to use our Zebra Technologies’ website (www.zebra.com) to buy one of our products. The good news: this is no longer the case with our new “How to Buy” experience!
According to one retail industry observer (and nearly every shopper), the answer is “yes!” Convenience is what drives satisfaction with retailers. Find out which conveniences matter most, though. It may not be the ones you think.
Zebra CEO Bill Burns highlights some notable accomplishments of Zebra employees, partners, and customers in his latest blog post about the impact of culture on a company.