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Empowering the Frontline, Together

The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.

From the Competition Floor to the Frontline: Nurturing Tomorrow’s Innovators

The air at a FIRST® Robotics competition crackles with a unique energy. You feel a powerful mix of excitement, intense focus, and pure ingenuity.

Navigating the Next Wave: How Intelligent Operations Will Define T&L in 2026

After two decades in the transportation and logistics (T&L) sector, I find its constant motion continues to fascinate me. Our industry serves as the circulatory system for the global economy, and its pulse reflects the pressures and priorities of our time.

The $32M Size 9: The Hidden Cost of Inaccurate Inventory

Legendary ice hockey player Wayne Gretzky famously said, “You miss 100% of the shots you don’t take.” In the highly competitive footwear retail market, this translates to an absolute truth: you miss 100% of the sales you cannot fulfill.

How a Unified Demand Signal Drives Better Inventory Decisions

Imagine a customer walking into your store, smartphone in hand. An item they desperately want sits out of stock on the shelf. Within seconds, they locate that exact product on a competitor’s app, and with a few taps, the sale vanishes completely.

From Sci-Fi to the Sales Floor: Four Practical Takeaways from NRF 2026

After navigating the energetic cacophony of NRF 2026, one thing is abundantly clear: the retail industry's conversation around AI has pivoted from the theoretical to the practical.

How to Secure the Logistics Frontline Against Modern Endpoint Threats

Cybersecurity discussions usually focus on server racks and cloud infrastructure. Executive teams spend millions fortifying data centers against external intrusions. Yet, logistics risk profiles expand dramatically at the physical point of parcel delivery.

Winning Together: How We Equip Our Partners to Change the Game

When we work together with our partners, colleagues, and technology experts, we feel a powerful sense of community and shared purpose.

From Hours to Minutes: Solving Retail IT Issues Faster, Together

Picture this: it is the peak of the holiday shopping season. Every register has a long line, associates race to fulfill online orders, and the stockroom buzzes with activity. Suddenly, a handheld scanner in a key department stops working. The frontline associate feels stranded.

AI Tools Empower Retail Associates and Reduce Margin Leakage

Retail associates often face overwhelming app fatigue. Disjointed communication tools and isolated point solution applications cause unnecessary friction during their daily shifts.

Beyond the Horizon: The Unstoppable Currents Shaping the Channel in 2026

April 2026 marks 10 years of Zebra’s award-winning PartnerConnect programme. The anniversary comes at a pivotal moment for the channel, not least with AI turning more frontline tasks into intelligent operations performed and overseen by an increasingly informed and connected frontline workforce.

Beyond the Drop Test: Why True Ruggedness is Your Smartest Investment

In today's fast-paced digital economy, the frontline of business pulses with activity.

Hitting the Road: Bringing the Connected Factory Directly to Vietnam’s Manufacturers

In my conversations with customers and manufacturing leaders across Vietnam, there is a palpable energy right now. As global supply chains diversify, our local manufacturing sector is experiencing breathtaking growth.

Winning Together: From Transaction to Partnership on the Frontline

Bringing together thousands of the brightest minds in our industry at our Channel Partner Summit sparks incredible collaboration and reinforces a fundamental truth about our business: technology alone does not solve challenges, people do.

Collaborating for Accessibility: Enabling Technology Together

At Zebra Technologies, we believe in the power of collaboration to create a more inclusive world. We have made a commitment to improving accessibility, and we are proud to work with third parties to ensure our hardware and our partner’s software applications

Partnership Connects Retail POS Signals to Store Tasks

The modern retail environment presents a persistent challenge: a gap between what happens at the point of sale and what store associates actually do.

How to Secure Retail Devices Without Compromising Customer Experience

The retail landscape continues its rapid evolution, especially across the Asia Pacific region. Today’s shoppers enter stores with high expectations for a digitally enhanced journey.

CES 2026: The AI Revolution You Won’t See on the Show Floor

Each January, the tech world converges on Las Vegas for the Consumer Electronics Show (CES), offering a preview of the future. We see smarter homes, next-generation gadgets, and brilliant displays.

The Barcode Gets a Digital Upgrade. What’s Next for Your Business?

The familiar barcode, a staple of commerce for over 50 years, triggers the checkout beep we all know. It reliably tells a scanner a product's identity, its Global Trade Item Number (GTIN).

Winning Together: How Total Asset Visibility Unlocks Your Competitive Edge

In today’s demanding business environment, challenges like labor shortages and supply chain disruptions test the resilience of every organization as the pressure to deliver better results with fewer resources is constant.

Beyond the Hype: How AI on the Frontline Forges the Future of Retail

Retailers today navigate a fiercely competitive environment. Consumers expect, and demand, seamlessly connected shopping experiences, whether they shop online or in-store.

From Farm to Table: How Operational Visibility is Delivering a New Era in Agriculture

Latin America’s fields and farms feed a significant portion of the world. The region produces more than a third of global agricultural exports, from Colombian coffee to Brazilian beef.

A Sweet Escape: What a Chocolate Heist Teaches Us About Supply Chain Resiliency

A recent story that caught my eye involved a rather audacious theft. Somewhere on a route between Italy and Poland, thieves made off with a truck carrying twelve tons of chocolate bars.

Declutter Your Backroom, Supercharge Your Frontline.

In the fast-paced world of retail, your team relies on a growing arsenal of mobile devices. Handheld computers manage inventory in the aisle, tablets process sales from anywhere on the floor, and wearables keep associates connected and informed.

WSJ AI Top 10

The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.