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Empowering the Frontline, Together

The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.

From the Competition Floor to the Frontline: Nurturing Tomorrow’s Innovators

The air at a FIRST® Robotics competition crackles with a unique energy. You feel a powerful mix of excitement, intense focus, and pure ingenuity.

Navigating the Next Wave: How Intelligent Operations Will Define T&L in 2026

After two decades in the transportation and logistics (T&L) sector, I find its constant motion continues to fascinate me. Our industry serves as the circulatory system for the global economy, and its pulse reflects the pressures and priorities of our time.

The $32M Size 9: The Hidden Cost of Inaccurate Inventory

Legendary ice hockey player Wayne Gretzky famously said, “You miss 100% of the shots you don’t take.” In the highly competitive footwear retail market, this translates to an absolute truth: you miss 100% of the sales you cannot fulfill.

How a Unified Demand Signal Drives Better Inventory Decisions

Imagine a customer walking into your store, smartphone in hand. An item they desperately want sits out of stock on the shelf. Within seconds, they locate that exact product on a competitor’s app, and with a few taps, the sale vanishes completely.

From Sci-Fi to the Sales Floor: Four Practical Takeaways from NRF 2026

After navigating the energetic cacophony of NRF 2026, one thing is abundantly clear: the retail industry's conversation around AI has pivoted from the theoretical to the practical.

How to Secure the Logistics Frontline Against Modern Endpoint Threats

Cybersecurity discussions usually focus on server racks and cloud infrastructure. Executive teams spend millions fortifying data centers against external intrusions. Yet, logistics risk profiles expand dramatically at the physical point of parcel delivery.

Winning Together: How We Equip Our Partners to Change the Game

When we work together with our partners, colleagues, and technology experts, we feel a powerful sense of community and shared purpose.

From Hours to Minutes: Solving Retail IT Issues Faster, Together

Picture this: it is the peak of the holiday shopping season. Every register has a long line, associates race to fulfill online orders, and the stockroom buzzes with activity. Suddenly, a handheld scanner in a key department stops working. The frontline associate feels stranded.

AI Tools Empower Retail Associates and Reduce Margin Leakage

Retail associates often face overwhelming app fatigue. Disjointed communication tools and isolated point solution applications cause unnecessary friction during their daily shifts.

Beyond the Horizon: The Unstoppable Currents Shaping the Channel in 2026

April 2026 marks 10 years of Zebra’s award-winning PartnerConnect programme. The anniversary comes at a pivotal moment for the channel, not least with AI turning more frontline tasks into intelligent operations performed and overseen by an increasingly informed and connected frontline workforce.

Beyond the Drop Test: Why True Ruggedness is Your Smartest Investment

In today's fast-paced digital economy, the frontline of business pulses with activity.

Hitting the Road: Bringing the Connected Factory Directly to Vietnam’s Manufacturers

In my conversations with customers and manufacturing leaders across Vietnam, there is a palpable energy right now. As global supply chains diversify, our local manufacturing sector is experiencing breathtaking growth.

Winning Together: From Transaction to Partnership on the Frontline

Bringing together thousands of the brightest minds in our industry at our Channel Partner Summit sparks incredible collaboration and reinforces a fundamental truth about our business: technology alone does not solve challenges, people do.

Collaborating for Accessibility: Enabling Technology Together

At Zebra Technologies, we believe in the power of collaboration to create a more inclusive world. We have made a commitment to improving accessibility, and we are proud to work with third parties to ensure our hardware and our partner’s software applications

Partnership Connects Retail POS Signals to Store Tasks

The modern retail environment presents a persistent challenge: a gap between what happens at the point of sale and what store associates actually do.

How to Secure Retail Devices Without Compromising Customer Experience

The retail landscape continues its rapid evolution, especially across the Asia Pacific region. Today’s shoppers enter stores with high expectations for a digitally enhanced journey.

CES 2026: The AI Revolution You Won’t See on the Show Floor

Each January, the tech world converges on Las Vegas for the Consumer Electronics Show (CES), offering a preview of the future. We see smarter homes, next-generation gadgets, and brilliant displays.

The Barcode Gets a Digital Upgrade. What’s Next for Your Business?

The familiar barcode, a staple of commerce for over 50 years, triggers the checkout beep we all know. It reliably tells a scanner a product's identity, its Global Trade Item Number (GTIN).

Winning Together: How Total Asset Visibility Unlocks Your Competitive Edge

In today’s demanding business environment, challenges like labor shortages and supply chain disruptions test the resilience of every organization as the pressure to deliver better results with fewer resources is constant.

Beyond the Hype: How AI on the Frontline Forges the Future of Retail

Retailers today navigate a fiercely competitive environment. Consumers expect, and demand, seamlessly connected shopping experiences, whether they shop online or in-store.

From Farm to Table: How Operational Visibility is Delivering a New Era in Agriculture

Latin America’s fields and farms feed a significant portion of the world. The region produces more than a third of global agricultural exports, from Colombian coffee to Brazilian beef.

A Sweet Escape: What a Chocolate Heist Teaches Us About Supply Chain Resiliency

A recent story that caught my eye involved a rather audacious theft. Somewhere on a route between Italy and Poland, thieves made off with a truck carrying twelve tons of chocolate bars.

Declutter Your Backroom, Supercharge Your Frontline.

In the fast-paced world of retail, your team relies on a growing arsenal of mobile devices. Handheld computers manage inventory in the aisle, tablets process sales from anywhere on the floor, and wearables keep associates connected and informed.

WSJ AI Top 10

The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.

Forging the Critical Link: How Perception-Driven Automation Solves Warehouse Chaos

Across the transportation and logistics industry, AI continues its transformation from a future concept to a daily reality. In the back office, leaders successfully leverage AI and intelligent software solutions to refine demand forecasting and optimise asset visibility.

Advanced Channel Masking Enables Wireless Freedom on the Factory Floor

For years, a significant hurdle blocked the path toward truly intelligent, automated operations on the manufacturing floor. In environments prioritizing network integrity, particularly in automotive production, strict policies often ban Bluetooth® devices.

How to Improve Last-Mile Efficiency with AI-Enabled Devices

For logistics and postal leaders, the last mile has become the most critical and complex part of the entire supply chain. The pressure to improve its efficiency is immense, driven by the relentless growth of e-commerce, soaring customer expectations for speed and the high operational cost of failed deliveries.

Connected Frontline Solutions Optimize Food Production Workflows

Inside a bustling food and beverage facility, the smooth movement of materials dictates the pace of production. Any delay in getting raw ingredients to the line or moving finished goods to the warehouse creates a bottleneck.

Winning Together: How Software and AI Unify and Guide Your Frontline Workforce

Zebra's Channel Partner Summit provides a vital opportunity to connect with the partners who help us deliver solutions to our customers every day. This year’s conversations centered on Winning Together.

The Intelligent Factory: Turning AI-Powered Vision into Frontline Value

As leaders in the manufacturing industry, we constantly navigate a landscape of disruption. From volatile supply chains and fluctuating market demands to persistent labor shortages, the pressure to perform is immense. Many of us have turned to digital transformation as the answer, and rightly so.

In Fulfillment, How You Automate Matters

Speed gets all the headlines in fulfillment centers. Warehouses and distribution hubs across the globe are facing immense pressure from tighter service-level agreements built on continually rising consumer expectations.

AI Performs the Impossibly Complex Analyses; Humans Provide the Final Strategic Touch

It’s a familiar pattern in technology: the differentiator of yesterday becomes the table stakes of today. For years, having an AI strategy was a competitive advantage; now, it’s an expectation.

The Hidden Cost of “Cheap”: How Non-Certified Supplies Can Damage Your Operations

Enterprise operations run on precision, yet a single unreadable barcode label threatens to halt your entire workflow. You rely on printers to keep products moving, but choosing cheap, non-certified supplies often introduces unexpected chaos into your daily processes.

How Warehouse Modernization Solves Logistics Challenges

Modern warehouse operations face constant disruptions. Finding effective solutions for volatile consumer demands and labor challenges requires a strategic approach rather than piecemeal technology adoption.

Beyond the Hype: How Retail Leaders Put AI to Work on the Frontline

At the start of each year, CES offers a compelling glimpse into the future of technology. While much of the focus is on the latest consumer innovations, I find the most impactful story of technological evolution unfolds outside the main event.

From Friction to Flow: Unifying Your Frontline Device Fleet

The devices that power your frontline are the heart of your operations. Your Zebra scanners, printers, and mobile computers function as the critical link between your physical and digital worlds.

From Frontline Friction to Fluid Operations: Unifying Your Device Management

In my years leading technology and product teams, I have witnessed a fundamental shift in how businesses operate. The frontline, once disconnected from the digital core, now stands as the epicenter of value creation.

Winning Together: How Partnership Fuels Our Shared Success

Bringing our partners together from across Latin America for our Channel Partner Summit always creates a unique and powerful reminder that our greatest achievements happen when we work in concert toward a common goal.

From Waste to Value: Navigating the EU’s New Era of Retail Responsibility

A significant shift is coming to the European retail landscape. New regulations signal the end of wasteful practices and the beginning of a more transparent, circular economy.

Our commitment to your success

In a dynamic business environment, stability, reliability, and a clear path forward are not just beneficial – they are essential for success. As you navigate your technology investments, we want to reaffirm Zebra's unwavering commitment to being the partner you can trust, both now and in the future.

Manufacturing 2026: The New Playbook for Intelligent Operations

As leaders in the manufacturing sector, we stand at a pivotal moment. The pressures of global competition, rising consumer expectations, and supply chain volatility push us to innovate constantly.

Putting Automation to Work: From Tedious Tasks to Tangible Triumphs

AI-driven frontline operations will require companies to develop new capabilities that augment their current approach. Previously we explored how Asset Visibility delivers a complete, real-time view of the entire frontline environment, critical to provide AI models with knowledge of the current situation.

Self-Service Kiosks Reduce Shopping Friction and Drive Confident Customer Purchases

I recently had the pleasure of joining a fascinating discussion with Deborah Weinswig of Coresight Research and my colleague, Chip Yager from Zebra Technologies. We explored the evolving landscape of self-service technology in retail.

Tackling Frontline Challenges with a Unified Collaboration Platform

As leaders, we constantly pursue new ways to improve operational efficiency and empower our people. We invest in digital tools to make work simpler and more productive. Yet, when I connect with frontline workers in retail, logistics, and manufacturing, I often witness a disconnect between our intentions and their reality.

How Will AI and Technology Elevate Shopping and Empower Frontline Teams?

Retail feels different these days, doesn’t it? Shoppers demand more personalized, seamless experiences, while frontline teams juggle growing responsibilities in increasingly complex environments.

How Unified Communication and AI are Changing Retail

I’ve spent over four decades working on technology solutions that support businesses, and I can confidently say there’s never been a more exciting or challenging time to innovate for the frontline. Recently, I joined a webinar with guest speaker Denise Lund, Research Vice President, Worldwide Telecom and Unified Communications at IDC and my Zebra colleague Bethany Wiegand. The discussion centered on the mounting pressures of the retail frontline and how Unified Communication and Collaboration (UC&C) solutions, like Zebra Workcloud Sync, are stepping in to help.

How a Secret Wire Tracked a Pair of Jeans Around the World

An RFID thread connected to the right frequency makes it easy for manufacturers to relay critical intel on garments to retailers and shoppers.

Connected Frontline Technology Unlocks Team Potential

In the dynamic world of frontline operations, the spotlight has been on optimizing workflows through Asset Visibility, a critical pillar of operational intelligence discussed in my previous blog post.

Zebra Workcloud Suite Empowers the Frontline and Solves Retail Challenges

Frontline workers are the backbone of retail operations, yet their challenges often go unnoticed. From juggling demanding schedules to managing inventory discrepancies and navigating volatile pricing environments, the frontline faces significant hurdles daily. We offer solutions designed to address these pain points head-on. Through Workcloud Shift, Workcloud Inventory Visibility, and Workcloud Lifecycle Pricing, we are transforming how frontline workers do their jobs, fostering connected collaboration, and driving operational excellence.