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In my years leading technology and product teams, I have witnessed a fundamental shift in how businesses operate. The frontline, once disconnected from the digital core, now stands as the epicenter of value creation.
In the fast-paced world of retail, your team relies on a growing arsenal of mobile devices. Handheld computers manage inventory in the aisle, tablets process sales from anywhere on the floor, and wearables keep associates connected and informed.
The most critical part of any package’s journey is the final 50 feet. It’s a moment filled with anticipation for the recipient, but also potential anxiety.
The idea of a fully autonomous warehouse - a "dark facility" running on its own - is an inspiring vision for the logistics industry. However, the path to achieving it is filled with immense practical challenges.
A striking paradox is unfolding in boardrooms worldwide. Companies are investing heavily in AI, yet a recent Hoover Institution study found over 80% of them report no meaningful productivity impact.
At the start of each year, CES offers a compelling glimpse into the future of technology. While much of the focus is on the latest consumer innovations, I find the most impactful story of technological evolution unfolds outside the main event.
In my conversations with customers and manufacturing leaders across Vietnam, there is a palpable energy right now. As global supply chains diversify, our local manufacturing sector is experiencing breathtaking growth.
Enterprise operations run on precision, yet a single unreadable barcode label threatens to halt your entire workflow. You rely on printers to keep products moving, but choosing cheap, non-certified supplies often introduces unexpected chaos into your daily processes.
In a dynamic business environment, stability, reliability, and a clear path forward are not just beneficial – they are essential for success. As you navigate your technology investments, we want to reaffirm Zebra's unwavering commitment to being the partner you can trust, both now and in the future.
The familiar barcode, a staple of commerce for over 50 years, triggers the checkout beep we all know. It reliably tells a scanner a product's identity, its Global Trade Item Number (GTIN).
The devices that power your frontline are the heart of your operations. Your Zebra scanners, printers, and mobile computers function as the critical link between your physical and digital worlds.
I recently had the pleasure of joining a fascinating discussion with Deborah Weinswig of Coresight Research and my colleague, Chip Yager from Zebra Technologies. We explored the evolving landscape of self-service technology in retail.
Bringing our partners together from across Latin America for our Channel Partner Summit always creates a unique and powerful reminder that our greatest achievements happen when we work in concert toward a common goal.
For years, a significant hurdle blocked the path toward truly intelligent, automated operations on the manufacturing floor. In environments prioritizing network integrity, particularly in automotive production, strict policies often ban Bluetooth® devices.
A significant shift is coming to the European retail landscape. New regulations signal the end of wasteful practices and the beginning of a more transparent, circular economy.
Imagine a customer walking into your store, smartphone in hand. An item they desperately want sits out of stock on the shelf. Within seconds, they locate that exact product on a competitor’s app, and with a few taps, the sale vanishes completely.
AI commands headlines and captures imaginations, promising a future of unparalleled efficiency. Yet for executives leading operations in retail, manufacturing, and transportation, the practical application of AI often feels distant from the hype.
The energy at our recent Channel Partner Summit in Orlando felt palpable. Everywhere you turned, conversations buzzed with the potential of AI.
April 2026 marks 10 years of Zebra’s award-winning PartnerConnect programme. The anniversary comes at a pivotal moment for the channel, not least with AI turning more frontline tasks into intelligent operations performed and overseen by an increasingly informed and connected frontline workforce.
As leaders, we constantly pursue new ways to improve operational efficiency and empower our people. We invest in digital tools to make work simpler and more productive. Yet, when I connect with frontline workers in retail, logistics, and manufacturing, I often witness a disconnect between our intentions and their reality.
The air at a FIRST® Robotics competition crackles with a unique energy. You feel a powerful mix of excitement, intense focus, and pure ingenuity.
AI-driven frontline operations will require companies to develop new capabilities that augment their current approach. Previously we explored how Asset Visibility delivers a complete, real-time view of the entire frontline environment, critical to provide AI models with knowledge of the current situation.
The retail landscape continues its rapid evolution, especially across the Asia Pacific region. Today’s shoppers enter stores with high expectations for a digitally enhanced journey.
When we work together with our partners, colleagues, and technology experts, we feel a powerful sense of community and shared purpose.
The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.
In today’s demanding business environment, challenges like labor shortages and supply chain disruptions test the resilience of every organization as the pressure to deliver better results with fewer resources is constant.
In today's fast-paced digital economy, the frontline of business pulses with activity.
Bringing together thousands of the brightest minds in our industry at our Channel Partner Summit sparks incredible collaboration and reinforces a fundamental truth about our business: technology alone does not solve challenges, people do.
Legendary ice hockey player Wayne Gretzky famously said, “You miss 100% of the shots you don’t take.” In the highly competitive footwear retail market, this translates to an absolute truth: you miss 100% of the sales you cannot fulfill.
A recent story that caught my eye involved a rather audacious theft. Somewhere on a route between Italy and Poland, thieves made off with a truck carrying twelve tons of chocolate bars.
At Zebra Technologies, we believe in the power of collaboration to create a more inclusive world. We have made a commitment to improving accessibility, and we are proud to work with third parties to ensure our hardware and our partner’s software applications
I recently returned from Orlando where the energy at our Channel Partner Summit was undeniable. Spending time with our partners is always a highlight for me, but this year felt different.
Retail associates often face overwhelming app fatigue. Disjointed communication tools and isolated point solution applications cause unnecessary friction during their daily shifts.
Earlier this year, at our Channel Partner Summit, the buzz of excitement was unmistakable. The conversations with our partners, the lifeblood of our ecosystem, consistently circled back to a significant evolution in our industry.
Each January, the tech world converges on Las Vegas for the Consumer Electronics Show (CES), offering a preview of the future. We see smarter homes, next-generation gadgets, and brilliant displays.
After more than two decades in nursing, I witnessed firsthand the constant race against time. Clinicians rush from patient to patient, their days a whirlwind of alerts, calls, and documentation.
The modern retail environment presents a persistent challenge: a gap between what happens at the point of sale and what store associates actually do.
In the next edition of our Winning Together blog series, I want to talk about how one of the best parts of my role as CMO of Zebra is the opportunity to talk with our customers and partners. The early part of the year is a great time to gather with them in person at trade shows like NRF and our Channel Partner Summits.
If you attended the National Retail Federation (NRF) Big Show this year, you might have seen a few eye-catching cars navigating the busy streets of New York, wrapped in the iconic Zebra stripes and featuring our name alongside our latest acquisition, Elo.
Retailers today navigate a fiercely competitive environment. Consumers expect, and demand, seamlessly connected shopping experiences, whether they shop online or in-store.
I recently had the privilege of joining a host of industry leaders and innovators at the 40th GS1 Global Healthcare Summit. The energy at the conference felt distinct. In every session and conversation, a shared purpose resonated: to tackle the immense pressures on our healthcare systems not as individual organizations, but as a connected ecosystem.
SAP enterprise systems provide the robust foundation that successful businesses rely on to manage, track, and process complex order, inventory, and industrial workflows. This centralized structure is highly optimized for strategic data management and core business operations.
For logistics and postal leaders, the last mile has become the most critical and complex part of the entire supply chain. The pressure to improve its efficiency is immense, driven by the relentless growth of e-commerce, soaring customer expectations for speed and the high operational cost of failed deliveries.
After navigating the energetic cacophony of NRF 2026, one thing is abundantly clear: the retail industry's conversation around AI has pivoted from the theoretical to the practical.
The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.
Zebra's Channel Partner Summit provides a vital opportunity to connect with the partners who help us deliver solutions to our customers every day. This year’s conversations centered on Winning Together.
Manufacturing and logistics leaders face a complex, shifting landscape. The relentless pace of e-commerce, persistent labor shortages, and rising consumer expectations demand a new approach to operational strategy.
It’s a familiar pattern in technology: the differentiator of yesterday becomes the table stakes of today. For years, having an AI strategy was a competitive advantage; now, it’s an expectation.
Picture this: it is the peak of the holiday shopping season. Every register has a long line, associates race to fulfill online orders, and the stockroom buzzes with activity. Suddenly, a handheld scanner in a key department stops working. The frontline associate feels stranded.
Speed gets all the headlines in fulfillment centers. Warehouses and distribution hubs across the globe are facing immense pressure from tighter service-level agreements built on continually rising consumer expectations.
It was a privilege to welcome back former NFL linebacker, entrepreneur, and philanthropist Brandon Copeland to our latest episode of Chalk Talk.
In retail, every second counts. Shoppers expect fast, seamless experiences, whether browsing in-store or picking up an online order. At the same time, retailers must juggle the complexities of managing inventory, communicating with teams, and responding to ever-changing customer needs. It’s not easy. But with the right tools, it’s possible to make things easier for everyone.
Retail operations generate vast amounts of data every day. This data, which includes sales transactions, inventory levels, customer interactions, and employee actions, holds the key to understanding and resolving operational issues. However, traditional data analysis methods often fall short, struggling to address the multi-step nature of many retail problems.
Do you just keep pushing forward? Or do you immediately stop what you’re doing and find a better fit? Former NFL Pro Julius Thomas found himself asking these questions at the age of 26. His answer might surprise you.
If you’ve ever wrestled with outdated workstations, limited connectivity, or technology that feels more like a barrier than a tool, you’re not alone. Across industries, from retail and healthcare to logistics and manufacturing, the need for smarter, more flexible solutions is clear. The ZEC500 Enterprise Computer isn’t just another device. It’s a way to untangle the complexities of modern workflows and create a seamless, efficient experience for businesses, their employees and customers alike.
Office Depot, a global leader in office supply retail, tackled operational challenges head-on by adopting Zebra Technologies’ Workcloud Workforce Optimization Suite.
The way we work is changing, and it’s happening fast. Across industries like manufacturing, retail, and transportation and logistics (T&L), businesses are embracing smarter, faster, and more connected ways of working. Why? Because the world demands it. Customers expect flawless service, employees want meaningful roles, and companies need to stay resilient in the face of constant change. But how do we get there? The answer lies in intelligent operations.
It is with a profound sense of loss that we announce the passing of Ed Kaplan, a remarkable visionary, and the beloved co-founder of Zebra Technologies.
A distribution center (DC) operator and a Wi-Fi solution architect explain why it often feels like such a struggle to get wireless system settings just right in warehouses (no matter how much technical investigation and adjustment occurs.)
The world is changing fast, and so is your frontline. Whether you’re in retail, manufacturing, transportation and logistics (T&L), or healthcare, you’ve likely felt the pressure to do more with less.
Although it’s been less than a year since the launch of Zebra Symmetry™ Fulfillment, the impact it’s having on end users is truly exceptional. During a recent livestream on Supply Chain Now, I had the privilege of hearing about those benefits from a customer’s perspective. Bryan Wright, CTO and COO of G10 Fulfillment, shared the real-world challenges that led to his company’s search for automation, and why they ultimately chose to work with Zebra.
In part one of the series, I shared my experience attending Zebra’s inaugural RFID Forum in Prague. As we continue our journey through our first-ever RFID Forum, it’s evident that RFID is not just a buzzword but a pivotal technology driving tangible change across industries.
Every September, we at Zebra Technologies take time to reflect on what truly drives our success: the extraordinary people and organizations that make up our partner ecosystem. This year, as we mark the fifth anniversary of Partner Appreciation Month, it feels especially meaningful. Five years of celebrating the collaboration, innovation, and trust of the people and partnerships that define Zebra’s success.
In the fast-paced world of technology, we know that achieving milestones is all about teamwork. Here at Zebra Technologies, we’re fortunate to have a strong culture driven by our employees and incredible customers and partners whose collaboration inspires us to achieve more every day.
Imagine walking into a store you’ve visited for years, only to find the shelves are empty, the decor outdated, and the staff unsure of how to help. That’s what it feels like when a brand doesn’t keep up with the evolving needs of its customers.
In today’s fast-paced industries, ranging from logistics to retail and manufacturing, the need for precision, efficiency, and real-time visibility into assets has become a critical factor for success. Organizations under constant pressure to streamline operations want to cut costs and maintain agility, making it essential to adopt tools that enhance productivity and simplify complex workflows.
In the world of technology, the expectations for RFID to become a game-changer have been clear for decades. Yet, as Nuno Miguel Guimarães from Sensormatic highlighted during Zebra’s inaugural RFID Forum in Prague, the industry has long heralded each year as “the year of RFID.”
Should you bring in a partner to help you research, design, or implement business technology? Or should you handle everything in house? Larry Walsh, CEO, Chief Analyst & Founder of Channelnomics, explains exactly how resellers, systems integrators, and service providers can help you most effectively translate concepts of how you want things to work into reality.
Turnover rates for warehouse and storage workers remain significantly higher than in other sectors. According to recent data from the U.S. Bureau of Labor Statistics, annual churn in transportation, warehousing and utilities is currently around 43%.
Retail has always fascinated me. It’s a dynamic industry that demands constant attention to detail, an ability to adapt, and a focus on solving problems that can threaten both profits and customer trust.
I am drawn to extraordinary people. People that do things above and beyond the call of duty. My friendship group comprises sports champions, business entrepreneurs and adventurers. Intelligent, confident people that excel in a multitude of outlets, and rarely follow the norm. Which is why I felt so at home. I was surrounded by a room full of people I felt in awe of. Not sports heroes or boardroom execs but people that show up every day and make the world a better place. People that deal with the deprived, those with complex health issues - physical and mental. They operate calmly in situations that would fill me with fear. The most unsung of heroes. Community nurses.
Looking to simplify your inventory management processes in secure facilities? Let’s talk about how RFID technology can make things easier and more efficient for you! It’s a given that managing inventory in secure controlled environments can be challenging. But with recent advancements in offline RFID and barcode technology, you can enhance security and efficiency without the hassle of manual methods. Imagine a world where your inventory counts are fast, accurate, and save you precious time. Even in facilities like SCIFs (Sensitive Compartmented Information Facilities) where stringent security protocols govern every aspect of operation to safeguard classified or restricted information. Strict access control measures require personnel to have security clearances for entry and regulate the use of equipment, ensuring that items like cameras, scanners, and computers adhere to rigorous security controls.
Want to make the right decisions for your tech project? Ask your tech partner about the mistakes they have made in the past. The ideal partner will possess extensive firsthand experience across a variety of IT implementations, equipping them with the expertise to steer you clear of typical and expensive project pitfalls.
There's new AI touchscreen SigmaSense that's making it easier for frontline workers to use rugged tablets in the field, in freezing conditions, and when water gets on the screen. Hear how it works and see it in action.
Label printing plays an important role in ensuring operational efficiency, product traceability, and regulatory compliance in industries like manufacturing, transportation & logistics, retail, and healthcare. Whether it's labeling parts on a production line, shipping packages, tagging retail inventory, or identifying medical supplies, the accuracy and consistency of labels directly impact business outcomes and the global supply chain.
When Kevin Lawton, host of The New Warehouse Podcast, visited the Zebra Robotics demo center in San Jose, we didn’t just demonstrate Zebra Symmetry™ Fulfillment. We put him to work. With just a few minutes of instruction, Kevin went through a complete warehouse workflow, from building a cart at induction to picking items in the warehouse and unloading finished orders at a packout station. “I had minimal — minimal — training on this. So you can see how easy it is,” Lawton said after completing his first day on the job. In addition to giving Kevin an immersive experience, I sat down with him and Cody Upp, Zebra’s head of commercial robotics sales and solutions, to record a full podcast episode. Here are some of the high points from our interview.
Warehouses, factories, and other supply chain facilities have become host to some intense competition and big prizes lately. Who would have thought? (Apparently, the people who understand how to modify behavior and started building gamification apps.) Learn more about how gamification works and how it can help motivate your workers.
Today is an important day for Zebra as the company unveils its brand refresh. While our logo hasn’t changed, our new brand platform, “Better Every Day” represents a strategic evolution and tighter alignment with modern technology trends which recognize the impact that automation and AI are having on frontline workflows.
Working in retail today is more challenging than ever. The pressure on frontline workers has reached unprecedented levels, with 59% of them considering quitting their jobs in the past year alone.
Picture this: It’s a busy morning in a bustling retail store. Shelves need restocking, customers have questions, and associates juggle tasks to keep operations running smoothly. Meanwhile, in a warehouse across town, workers navigate aisle after aisle to locate products, prepare shipments, and reconcile inventory. At the same time, a driver is frantically trying to find the packages for their delivery in the back of their van to keep up with the delivery schedule.
In the fast-paced world of retail, staying ahead of changing consumer demands is more challenging than ever. As retailers strive to enhance customer experiences and maintain competitiveness, many are turning to the transformative power of artificial intelligence (AI). Zebra Technologies is at the forefront of this movement, offering AI solutions that unlock the potential of frontline operations, allowing retailers to make smarter business decisions.
Is friction friend or foe in retail? Most would argue the latter. But, what motivates a retailer to modernize stores more than friction (or the cost of friction)? Not much, right? That's why Rack Room Shoes’ CIO Brian Minnix viewed the four dozen friction points he found in his stores to be a source of opportunity for the retailer. He sits down with Zebra Retail Industry Principal Jim Musco to talk about the approach he took as a technologist, together with store operations team members, to improve the associate and shopper experience. He explains what he did, why he did it, and what he would do differently the next time.
Retail feels different these days, doesn’t it? Shoppers demand more personalized, seamless experiences, while frontline teams juggle growing responsibilities in increasingly complex environments.
Gartner, Inc., a research and advisory firm, has identified Zebra Technologies as a Sample Vendor in its Hype Cycle for Intralogistics Smart Robots and Drones, 2025 report. We’re proud to be recognized in both the Collaborative Aisle Picking Robots and Autonomous Mobile Robots (Transport) categories for the second year in a row and are making complimentary access to the research available for a limited time.
As the NFL gears up for its 106th season, fans and players alike are buzzing with anticipation. With the release of the 2025 NFL schedule, the upcoming season promises to be one of the most exciting yet with great matchups and a global reach.
If you're an SAP customer looking to migrate from SAP ECC to SAP S/4HANA to better support frontline workers and back-office processes, you may be wondering: "Should I choose SAP Extended Warehouse Management (EWM) or Stock Room Management (SRM)?" This post will help you arrive at the right answer for your business.
In the dynamic world of frontline operations, the spotlight has been on optimizing workflows through Asset Visibility, a critical pillar of operational intelligence discussed in my previous blog post.
I’ve spent over four decades working on technology solutions that support businesses, and I can confidently say there’s never been a more exciting or challenging time to innovate for the frontline. Recently, I joined a webinar with guest speaker Denise Lund, Research Vice President, Worldwide Telecom and Unified Communications at IDC and my Zebra colleague Bethany Wiegand. The discussion centered on the mounting pressures of the retail frontline and how Unified Communication and Collaboration (UC&C) solutions, like Zebra Workcloud Sync, are stepping in to help.
The scarcity of labor resources and high costs of robotics ownership are pushing fulfillment companies to rethink their automation strategies. Zebra addressed these challenges head on in a recent Making the Case report published in collaboration with Modern Materials Handling. This report delves into the top challenges fulfillment operations are dealing with on the robotics front today. It reveals how a collaborative approach to autonomous mobile robots (AMRs) can help you overcome automation hurdles, operate more efficiently, and enhance overall performance and profitability.
It is with deep sadness and immense gratitude that we remember Edward Donald Barkan, Senior Fellow at Zebra Technologies and a true pioneer in Automatic Identification and Data Capture (AIDC). While we mourn his loss, we celebrate a life defined by innovation, inspiration, and humanity.
Frontline workers are the backbone of retail operations, yet their challenges often go unnoticed. From juggling demanding schedules to managing inventory discrepancies and navigating volatile pricing environments, the frontline faces significant hurdles daily. We offer solutions designed to address these pain points head-on. Through Workcloud Shift, Workcloud Inventory Visibility, and Workcloud Lifecycle Pricing, we are transforming how frontline workers do their jobs, fostering connected collaboration, and driving operational excellence.
Over the last couple years, an unfortunate but true joke has circulated around the Zebra offices related to the fact that it was easier to buy an actual, real-life zebra online through your favorite search engine – in no more than three clicks – than it was to use our Zebra Technologies’ website (www.zebra.com) to buy one of our products. The good news: this is no longer the case with our new “How to Buy” experience!
If you’ve ever managed a team on the frontline, whether in a warehouse, a hospital, or a retail store, you know how challenging the work can be.
In the fast-paced world of frontline operations, where distribution centers race to ship packages, retail stores are crowded with shoppers, and manufacturing plants strain to meet tight schedules, it is increasingly difficult to orchestrate all the simultaneous activities it takes to be successful. Companies are finding that they need to track more information than ever – accurate, real-time information.
An RFID thread connected to the right frequency makes it easy for manufacturers to relay critical intel on garments to retailers and shoppers.
Before a pair of shoes reaches your doorstep, it may pass through up to 30 touchpoints where Zebra products, solutions, or workers using Zebra devices play a critical role in its journey.
The challenges facing AI today, such as data scarcity and quality concerns, might seem daunting, but they also present an opportunity. By turning to the wealth of data generated on the frontline, businesses can create more intelligent, efficient, and adaptive systems.
Although there’s a growing understanding of how autonomous mobile robots (AMRs) can reduce warehouse travel, we need to be asking a much more important question. How can a real-world operation transform the efficiency of its fulfillment workflows by optimizing both robots and people?
Recognition feels good, but it seldom comes from solitary effort. It grows from a shared purpose and collective dedication.
As the backbone of retail, healthcare, manufacturing, and transportation and logistics (T&L) businesses, frontline workers drive results. Yet, according to Korn Ferry, a new study reveals that more than three-quarters (77%) of these workers believe senior leaders fail to understand their daily challenges.
