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What Our Ride at NRF Says About the Future of Retail

If you attended the National Retail Federation (NRF) Big Show this year, you might have seen a few eye-catching cars navigating the busy streets of New York, wrapped in the iconic Zebra stripes and featuring our name alongside our latest acquisition, Elo.

Putting Automation to Work: From Tedious Tasks to Tangible Triumphs

AI-driven frontline operations will require companies to develop new capabilities that augment their current approach. Previously we explored how Asset Visibility delivers a complete, real-time view of the entire frontline environment, critical to provide AI models with knowledge of the current situation.

WSJ AI Top 10

The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.

Beyond the Horizon: The Unstoppable Currents Shaping the Channel in 2026

April 2026 marks 10 years of Zebra’s award-winning PartnerConnect programme. The anniversary comes at a pivotal moment for the channel, not least with AI turning more frontline tasks into intelligent operations performed and overseen by an increasingly informed and connected frontline workforce.

Winning Together: Our Commitment to Partner Success

In the next edition of our Winning Together blog series, I want to talk about how one of the best parts of my role as CMO of Zebra is the opportunity to talk with our customers and partners. The early part of the year is a great time to gather with them in person at trade shows like NRF and our Channel Partner Summits.

Better Every Day: How We Can Empower Healthcare’s Frontline Workers

I recently had the privilege of joining a host of industry leaders and innovators at the 40th GS1 Global Healthcare Summit. The energy at the conference felt distinct. In every session and conversation, a shared purpose resonated: to tackle the immense pressures on our healthcare systems not as individual organizations, but as a connected ecosystem.

Remembering Ed Barkan: A Visionary, Innovator, and Friend

It is with deep sadness and immense gratitude that we remember Edward Donald Barkan, Senior Fellow at Zebra Technologies and a true pioneer in Automatic Identification and Data Capture (AIDC). While we mourn his loss, we celebrate a life defined by innovation, inspiration, and humanity.

Driving Intelligent Operations So Organizations Can Be Better Every Day

Today is an important day for Zebra as the company unveils its brand refresh. While our logo hasn’t changed, our new brand platform, “Better Every Day” represents a strategic evolution and tighter alignment with modern technology trends which recognize the impact that automation and AI are having on frontline workflows.

How Leaders Can Build a Stronger Connection with Workers

As the backbone of retail, healthcare, manufacturing, and transportation and logistics (T&L) businesses, frontline workers drive results. Yet, according to Korn Ferry, a new study reveals that more than three-quarters (77%) of these workers believe senior leaders fail to understand their daily challenges.

How Do You Track a Crutch When It Leaves the Hospital?

It’s a Monday morning, and I am in a busy Accident & Emergency (A&E) facility at my local hospital. A young boy in a school uniform nurses a sore wrist and a workman wearing a high visibility jacket leans back in a wheelchair amidst a sea of injured humans.

A Closer Look at How AI Changes the Way We Work

As business leaders, we constantly look for ways to streamline operations, empower teams, and deliver better results. If you’ve ever wondered how AI could make your frontline team’s workday smoother, more efficient, and maybe even a little less stressful, the Frontline AI Summit offered some exciting answers. Hosted by Zebra Technologies, this event brought together some of the sharpest minds in the industry to talk about how AI is already transforming operations and what’s next.

Workplace Safety in Healthcare: A Vital Priority

In the second episode of Conversations with a CNIO, we tackled one of the most pressing and sensitive issues facing healthcare today: workplace safety and violence. As someone who has spent years navigating hospital floors and collaborating with healthcare leaders, this topic is deeply personal to me. Chad Salahshour, CEO of 911Cellular, one of Zebra’s valued channel partners, joined me to share his insights on how innovative technologies can enhance safety measures in healthcare environments.

Smarter Labeling: How Automation Software Transforms Print Efficiency & Quality

Label printing plays an important role in ensuring operational efficiency, product traceability, and regulatory compliance in industries like manufacturing, transportation & logistics, retail, and healthcare. Whether it's labeling parts on a production line, shipping packages, tagging retail inventory, or identifying medical supplies, the accuracy and consistency of labels directly impact business outcomes and the global supply chain.

Are Hospitals Taking a Gamble on AI? Part One

Discover how hospitals are navigating the complex landscape of artificial intelligence in “Are Hospitals Taking a Gamble on AI? Part One” by Lorna Hopkin, Marketing Lead, Healthcare EMEA at Zebra Technologies. Set against the backdrop of the HIMSS 2025 conference in Las Vegas, the article explores the role of AI in healthcare, from streamlining administrative tasks to enhancing clinical practices like radiology and patient predictions. Dive into discussions on AI governance, digital maturity, and the challenges and opportunities AI presents in transforming healthcare efficiency. Stay tuned for part two, which delves deeper into overcoming data and connectivity hurdles.

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