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Enterprise operations run on precision, yet a single unreadable barcode label threatens to halt your entire workflow. You rely on printers to keep products moving, but choosing cheap, non-certified supplies often introduces unexpected chaos into your daily processes.
In my years leading technology and product teams, I have witnessed a fundamental shift in how businesses operate. The frontline, once disconnected from the digital core, now stands as the epicenter of value creation.
For logistics and postal leaders, the last mile has become the most critical and complex part of the entire supply chain. The pressure to improve its efficiency is immense, driven by the relentless growth of e-commerce, soaring customer expectations for speed and the high operational cost of failed deliveries.
The devices that power your frontline are the heart of your operations. Your Zebra scanners, printers, and mobile computers function as the critical link between your physical and digital worlds.
A striking paradox is unfolding in boardrooms worldwide. Companies are investing heavily in AI, yet a recent Hoover Institution study found over 80% of them report no meaningful productivity impact.
The most critical part of any package’s journey is the final 50 feet. It’s a moment filled with anticipation for the recipient, but also potential anxiety.
Product recalls represent a massive threat to food and beverage manufacturers. One industry financial analysis estimates the average direct cost of a single incident at $10 million.
AI-driven frontline operations will require companies to develop new capabilities that augment their current approach. Previously we explored how Asset Visibility delivers a complete, real-time view of the entire frontline environment, critical to provide AI models with knowledge of the current situation.
I recently had the pleasure of joining a fascinating discussion with Deborah Weinswig of Coresight Research and my colleague, Chip Yager from Zebra Technologies. We explored the evolving landscape of self-service technology in retail.
At the start of each year, CES offers a compelling glimpse into the future of technology. While much of the focus is on the latest consumer innovations, I find the most impactful story of technological evolution unfolds outside the main event.
As leaders, we constantly pursue new ways to improve operational efficiency and empower our people. We invest in digital tools to make work simpler and more productive. Yet, when I connect with frontline workers in retail, logistics, and manufacturing, I often witness a disconnect between our intentions and their reality.
Legendary ice hockey player Wayne Gretzky famously said, “You miss 100% of the shots you don’t take.” In the highly competitive footwear retail market, this translates to an absolute truth: you miss 100% of the sales you cannot fulfill.
The energy at our recent Channel Partner Summit in Orlando felt palpable. Everywhere you turned, conversations buzzed with the potential of AI.
Bringing our partners together from across Latin America for our Channel Partner Summit always creates a unique and powerful reminder that our greatest achievements happen when we work in concert toward a common goal.
Cybersecurity discussions usually focus on server racks and cloud infrastructure. Executive teams spend millions fortifying data centers against external intrusions. Yet, logistics risk profiles expand dramatically at the physical point of parcel delivery.
The air at a FIRST® Robotics competition crackles with a unique energy. You feel a powerful mix of excitement, intense focus, and pure ingenuity.
AI commands headlines and captures imaginations, promising a future of unparalleled efficiency. Yet for executives leading operations in retail, manufacturing, and transportation, the practical application of AI often feels distant from the hype.
In today's fast-paced digital economy, the frontline of business pulses with activity.
Retail associates often face overwhelming app fatigue. Disjointed communication tools and isolated point solution applications cause unnecessary friction during their daily shifts.
Imagine a customer walking into your store, smartphone in hand. An item they desperately want sits out of stock on the shelf. Within seconds, they locate that exact product on a competitor’s app, and with a few taps, the sale vanishes completely.
As leaders in the manufacturing sector, we stand at a pivotal moment. The pressures of global competition, rising consumer expectations, and supply chain volatility push us to innovate constantly.
The modern retail environment presents a persistent challenge: a gap between what happens at the point of sale and what store associates actually do.
When we work together with our partners, colleagues, and technology experts, we feel a powerful sense of community and shared purpose.
In logistics, what you can’t see can hurt you. Every moment a package is unaccounted for between scans represents a blind spot, a gap in the story of its journey.
SAP enterprise systems provide the robust foundation that successful businesses rely on to manage, track, and process complex order, inventory, and industrial workflows. This centralized structure is highly optimized for strategic data management and core business operations.
April 2026 marks 10 years of Zebra’s award-winning PartnerConnect programme. The anniversary comes at a pivotal moment for the channel, not least with AI turning more frontline tasks into intelligent operations performed and overseen by an increasingly informed and connected frontline workforce.
Food and beverage facility leaders face a difficult reality. A significant labor crisis continues to challenge the manufacturing sector, creating immense pressure to hit production forecasts and reduce downtime.
Every day, your frontline workers navigate a complex world of tasks. They operate vehicles on highways, forklifts in warehouses, and equipment on airport tarmacs. In all these environments, a common, persistent risk exists right in the palm of their hands.
The manufacturing landscape across the Asia Pacific region faces a profound operational shift. As organizations digitize their factory floors and supply chains, they encounter a critical intersection of human workforce dynamics and technological advancement.
Bringing together thousands of the brightest minds in our industry at our Channel Partner Summit sparks incredible collaboration and reinforces a fundamental truth about our business: technology alone does not solve challenges, people do.
After two decades in the transportation and logistics (T&L) sector, I find its constant motion continues to fascinate me. Our industry serves as the circulatory system for the global economy, and its pulse reflects the pressures and priorities of our time.
Latin America’s fields and farms feed a significant portion of the world. The region produces more than a third of global agricultural exports, from Colombian coffee to Brazilian beef.
In today’s demanding business environment, challenges like labor shortages and supply chain disruptions test the resilience of every organization as the pressure to deliver better results with fewer resources is constant.
If you attended the National Retail Federation (NRF) Big Show this year, you might have seen a few eye-catching cars navigating the busy streets of New York, wrapped in the iconic Zebra stripes and featuring our name alongside our latest acquisition, Elo.
At Zebra Technologies, we believe in the power of collaboration to create a more inclusive world. We have made a commitment to improving accessibility, and we are proud to work with third parties to ensure our hardware and our partner’s software applications
Manufacturing and logistics leaders face a complex, shifting landscape. The relentless pace of e-commerce, persistent labor shortages, and rising consumer expectations demand a new approach to operational strategy.
A recent story that caught my eye involved a rather audacious theft. Somewhere on a route between Italy and Poland, thieves made off with a truck carrying twelve tons of chocolate bars.
Inside a bustling food and beverage facility, the smooth movement of materials dictates the pace of production. Any delay in getting raw ingredients to the line or moving finished goods to the warehouse creates a bottleneck.
I recently returned from Orlando where the energy at our Channel Partner Summit was undeniable. Spending time with our partners is always a highlight for me, but this year felt different.
As leaders in the manufacturing industry, we constantly navigate a landscape of disruption. From volatile supply chains and fluctuating market demands to persistent labor shortages, the pressure to perform is immense. Many of us have turned to digital transformation as the answer, and rightly so.
Speed gets all the headlines in fulfillment centers. Warehouses and distribution hubs across the globe are facing immense pressure from tighter service-level agreements built on continually rising consumer expectations.
Across the transportation and logistics industry, AI continues its transformation from a future concept to a daily reality. In the back office, leaders successfully leverage AI and intelligent software solutions to refine demand forecasting and optimise asset visibility.
The idea of a fully autonomous warehouse - a "dark facility" running on its own - is an inspiring vision for the logistics industry. However, the path to achieving it is filled with immense practical challenges.
Modern warehouse operations face constant disruptions. Finding effective solutions for volatile consumer demands and labor challenges requires a strategic approach rather than piecemeal technology adoption.
In the next edition of our Winning Together blog series, I want to talk about how one of the best parts of my role as CMO of Zebra is the opportunity to talk with our customers and partners. The early part of the year is a great time to gather with them in person at trade shows like NRF and our Channel Partner Summits.
I am drawn to extraordinary people. People that do things above and beyond the call of duty. My friendship group comprises sports champions, business entrepreneurs and adventurers. Intelligent, confident people that excel in a multitude of outlets, and rarely follow the norm. Which is why I felt so at home. I was surrounded by a room full of people I felt in awe of. Not sports heroes or boardroom execs but people that show up every day and make the world a better place. People that deal with the deprived, those with complex health issues - physical and mental. They operate calmly in situations that would fill me with fear. The most unsung of heroes. Community nurses.
As the backbone of retail, healthcare, manufacturing, and transportation and logistics (T&L) businesses, frontline workers drive results. Yet, according to Korn Ferry, a new study reveals that more than three-quarters (77%) of these workers believe senior leaders fail to understand their daily challenges.
When Kevin Lawton, host of The New Warehouse Podcast, visited the Zebra Robotics demo center in San Jose, we didn’t just demonstrate Zebra Symmetry™ Fulfillment. We put him to work. With just a few minutes of instruction, Kevin went through a complete warehouse workflow, from building a cart at induction to picking items in the warehouse and unloading finished orders at a packout station. “I had minimal — minimal — training on this. So you can see how easy it is,” Lawton said after completing his first day on the job. In addition to giving Kevin an immersive experience, I sat down with him and Cody Upp, Zebra’s head of commercial robotics sales and solutions, to record a full podcast episode. Here are some of the high points from our interview.
If you’ve ever wrestled with outdated workstations, limited connectivity, or technology that feels more like a barrier than a tool, you’re not alone. Across industries, from retail and healthcare to logistics and manufacturing, the need for smarter, more flexible solutions is clear. The ZEC500 Enterprise Computer isn’t just another device. It’s a way to untangle the complexities of modern workflows and create a seamless, efficient experience for businesses, their employees and customers alike.
I’ve spent over four decades working on technology solutions that support businesses, and I can confidently say there’s never been a more exciting or challenging time to innovate for the frontline. Recently, I joined a webinar with guest speaker Denise Lund, Research Vice President, Worldwide Telecom and Unified Communications at IDC and my Zebra colleague Bethany Wiegand. The discussion centered on the mounting pressures of the retail frontline and how Unified Communication and Collaboration (UC&C) solutions, like Zebra Workcloud Sync, are stepping in to help.
It’s a Monday morning, and I am in a busy Accident & Emergency (A&E) facility at my local hospital. A young boy in a school uniform nurses a sore wrist and a workman wearing a high visibility jacket leans back in a wheelchair amidst a sea of injured humans.
The scarcity of labor resources and high costs of robotics ownership are pushing fulfillment companies to rethink their automation strategies. Zebra addressed these challenges head on in a recent Making the Case report published in collaboration with Modern Materials Handling. This report delves into the top challenges fulfillment operations are dealing with on the robotics front today. It reveals how a collaborative approach to autonomous mobile robots (AMRs) can help you overcome automation hurdles, operate more efficiently, and enhance overall performance and profitability.
Discover how hospitals are navigating the complex landscape of artificial intelligence in “Are Hospitals Taking a Gamble on AI? Part One” by Lorna Hopkin, Marketing Lead, Healthcare EMEA at Zebra Technologies. Set against the backdrop of the HIMSS 2025 conference in Las Vegas, the article explores the role of AI in healthcare, from streamlining administrative tasks to enhancing clinical practices like radiology and patient predictions. Dive into discussions on AI governance, digital maturity, and the challenges and opportunities AI presents in transforming healthcare efficiency. Stay tuned for part two, which delves deeper into overcoming data and connectivity hurdles.
Today is an important day for Zebra as the company unveils its brand refresh. While our logo hasn’t changed, our new brand platform, “Better Every Day” represents a strategic evolution and tighter alignment with modern technology trends which recognize the impact that automation and AI are having on frontline workflows.
As Zebra rolls out its refreshed brand, I realize how privileged our role is as Independent Software Vendors in applying this new messaging around mobile devices.
Over the last couple years, an unfortunate but true joke has circulated around the Zebra offices related to the fact that it was easier to buy an actual, real-life zebra online through your favorite search engine – in no more than three clicks – than it was to use our Zebra Technologies’ website (www.zebra.com) to buy one of our products. The good news: this is no longer the case with our new “How to Buy” experience!
As business leaders, we constantly look for ways to streamline operations, empower teams, and deliver better results. If you’ve ever wondered how AI could make your frontline team’s workday smoother, more efficient, and maybe even a little less stressful, the Frontline AI Summit offered some exciting answers. Hosted by Zebra Technologies, this event brought together some of the sharpest minds in the industry to talk about how AI is already transforming operations and what’s next.
An RFID thread connected to the right frequency makes it easy for manufacturers to relay critical intel on garments to retailers and shoppers.
As we mark the last day of National Nurses Week in the U.S., Zebra’s Chief Nursing Information Officer and Healthcare Industry Principal, Kassaundra McKnight-Young offers an inspiring glimpse into the evolving role of technology in healthcare. Transitioning from over 31 years on the frontline, she remains dedicated to enhancing patient care by integrating innovative solutions that empower clinicians. Kassaundra passionately discusses her mission to alleviate the burden on nurses, allowing them to focus more on patient care. She also shares her insights on how healthcare professionals can cultivate skills that drive better outcomes and satisfaction. In addition, Kassaundra provides strategic advice on how to leverage technology effectively, emphasizing the importance of choosing solutions that truly enhance clinical practices and align with broader organizational goals.
In retail, every second counts. Shoppers expect fast, seamless experiences, whether browsing in-store or picking up an online order. At the same time, retailers must juggle the complexities of managing inventory, communicating with teams, and responding to ever-changing customer needs. It’s not easy. But with the right tools, it’s possible to make things easier for everyone.
Although there’s a growing understanding of how autonomous mobile robots (AMRs) can reduce warehouse travel, we need to be asking a much more important question. How can a real-world operation transform the efficiency of its fulfillment workflows by optimizing both robots and people?
Although it’s been less than a year since the launch of Zebra Symmetry™ Fulfillment, the impact it’s having on end users is truly exceptional. During a recent livestream on Supply Chain Now, I had the privilege of hearing about those benefits from a customer’s perspective. Bryan Wright, CTO and COO of G10 Fulfillment, shared the real-world challenges that led to his company’s search for automation, and why they ultimately chose to work with Zebra.
Unlock the full potential of AI in your business operations by integrating automated data capture. Discover how tools like RFID tags, barcodes, and environmental sensors can provide AI with the comprehensive data it needs to make smart decisions, spot patterns, and enhance efficiency. Ensure real-time visibility and seamless data access to empower AI-driven insights and streamline your operations. Learn from Andy Zosel’s expert insights in this latest Forbes Technology Council article on leveraging AI and data capture for superior business intelligence.
Warehouses, factories, and other supply chain facilities have become host to some intense competition and big prizes lately. Who would have thought? (Apparently, the people who understand how to modify behavior and started building gamification apps.) Learn more about how gamification works and how it can help motivate your workers.
Recognition feels good, but it seldom comes from solitary effort. It grows from a shared purpose and collective dedication.
Label printing plays an important role in ensuring operational efficiency, product traceability, and regulatory compliance in industries like manufacturing, transportation & logistics, retail, and healthcare. Whether it's labeling parts on a production line, shipping packages, tagging retail inventory, or identifying medical supplies, the accuracy and consistency of labels directly impact business outcomes and the global supply chain.
Picture this: David, an employee in a bustling store, notices a customer who looks frustrated as she is searching through the jeans display.
Transportation & logistics (T&L) leaders confront a fast-moving landscape where agility and precision define success. Our study titled, “Impact of Intelligent Operations” which was done in collaboration with Oxford Economics offers fresh insights into how intelligent operations transform this vital industry.
Do we need to shift to more “practical education” programs to ensure students are prepared for what they’ll encounter, and need to do, in the real world?
Retailers today face mounting pressure to evaluate their pricing strategies with precision. Yet, the real challenge lies in identifying which metrics truly reflect success.
Picture this: It’s a busy morning in a bustling retail store. Shelves need restocking, customers have questions, and associates juggle tasks to keep operations running smoothly. Meanwhile, in a warehouse across town, workers navigate aisle after aisle to locate products, prepare shipments, and reconcile inventory. At the same time, a driver is frantically trying to find the packages for their delivery in the back of their van to keep up with the delivery schedule.
That depends on how you want to use your system and who you want to be able to operate and maintain it.
Office Depot, a global leader in office supply retail, tackled operational challenges head-on by adopting Zebra Technologies’ Workcloud Workforce Optimization Suite.
Gartner, Inc., a research and advisory firm, has identified Zebra Technologies as a Sample Vendor in its Hype Cycle for Intralogistics Smart Robots and Drones, 2025 report. We’re proud to be recognized in both the Collaborative Aisle Picking Robots and Autonomous Mobile Robots (Transport) categories for the second year in a row and are making complimentary access to the research available for a limited time.
Discover how AI can streamline your software testing processes while understanding the potential risks it may introduce to your business. Learn the essential steps to ensure trust in your testing results and maintain the software’s performance and objectivity. Optimize your testing strategies with a balanced approach to leveraging AI effectively and safely.
The world is changing fast, and so is your frontline. Whether you’re in retail, manufacturing, transportation and logistics (T&L), or healthcare, you’ve likely felt the pressure to do more with less.
In the fast-paced world of frontline operations, where distribution centers race to ship packages, retail stores are crowded with shoppers, and manufacturing plants strain to meet tight schedules, it is increasingly difficult to orchestrate all the simultaneous activities it takes to be successful. Companies are finding that they need to track more information than ever – accurate, real-time information.
There's new AI touchscreen SigmaSense that's making it easier for frontline workers to use rugged tablets in the field, in freezing conditions, and when water gets on the screen. Hear how it works and see it in action.
How can you ensure that perishable items, such as fresh foods, beverages, and pharmaceuticals, carried in refrigerated “reefer” containers, maintain the correct temperatures throughout their journeys?
The challenges facing AI today, such as data scarcity and quality concerns, might seem daunting, but they also present an opportunity. By turning to the wealth of data generated on the frontline, businesses can create more intelligent, efficient, and adaptive systems.
A distribution center (DC) operator and a Wi-Fi solution architect explain why it often feels like such a struggle to get wireless system settings just right in warehouses (no matter how much technical investigation and adjustment occurs.)
Imagine walking into a store you’ve visited for years, only to find the shelves are empty, the decor outdated, and the staff unsure of how to help. That’s what it feels like when a brand doesn’t keep up with the evolving needs of its customers.
In the ever-evolving landscape of intelligent automation and manufacturing, smart cameras have emerged as pivotal tools transforming machine vision technology. With advancements in edge processing and seamless integration capabilities, these devices are redefining the way industries approach efficiency and precision. As manufacturers, logistics operators, and warehouse professionals seek to optimize operations, smart cameras offer a promising solution for intelligent automation. By delivering real-time insights, and automated decision-making capabilities, robust, scalable, and adaptable smart cameras are ideal for a diverse range of industrial applications.
Should you bring in a partner to help you research, design, or implement business technology? Or should you handle everything in house? Larry Walsh, CEO, Chief Analyst & Founder of Channelnomics, explains exactly how resellers, systems integrators, and service providers can help you most effectively translate concepts of how you want things to work into reality.
As a communications strategist, I live for a great story. I recently had the distinct pleasure of hearing five incredible ones during a special CRN Women of the Channel podcast.
In the dynamic world of frontline operations, the spotlight has been on optimizing workflows through Asset Visibility, a critical pillar of operational intelligence discussed in my previous blog post.
In part one of the series, I shared my experience attending Zebra’s inaugural RFID Forum in Prague. As we continue our journey through our first-ever RFID Forum, it’s evident that RFID is not just a buzzword but a pivotal technology driving tangible change across industries.
Want to make the right decisions for your tech project? Ask your tech partner about the mistakes they have made in the past. The ideal partner will possess extensive firsthand experience across a variety of IT implementations, equipping them with the expertise to steer you clear of typical and expensive project pitfalls.
If you’ve ever managed a team on the frontline, whether in a warehouse, a hospital, or a retail store, you know how challenging the work can be.
Turnover rates for warehouse and storage workers remain significantly higher than in other sectors. According to recent data from the U.S. Bureau of Labor Statistics, annual churn in transportation, warehousing and utilities is currently around 43%.
If you're an SAP customer looking to migrate from SAP ECC to SAP S/4HANA to better support frontline workers and back-office processes, you may be wondering: "Should I choose SAP Extended Warehouse Management (EWM) or Stock Room Management (SRM)?" This post will help you arrive at the right answer for your business.
In today’s fast-paced industries, ranging from logistics to retail and manufacturing, the need for precision, efficiency, and real-time visibility into assets has become a critical factor for success. Organizations under constant pressure to streamline operations want to cut costs and maintain agility, making it essential to adopt tools that enhance productivity and simplify complex workflows.
Before a pair of shoes reaches your doorstep, it may pass through up to 30 touchpoints where Zebra products, solutions, or workers using Zebra devices play a critical role in its journey.
In the world of technology, the expectations for RFID to become a game-changer have been clear for decades. Yet, as Nuno Miguel Guimarães from Sensormatic highlighted during Zebra’s inaugural RFID Forum in Prague, the industry has long heralded each year as “the year of RFID.”
AI, robots and other automation technologies will help you drive operational improvements sometime in the future. But, today, you need to be using voice-command automation (which is not the same thing as the voice-directed picking “solutions” you’re struggling with today.) Find out how voice-command automation differs from the other ways your frontline workers are using voice technology today.
Would they be able to communicate with first responders, customers, and each other in real time…even when they couldn’t talk?
Responsible AI development, training, testing, and use require ongoing engagement and foundational practices to ensure long-term success and ethical implementation. Here is what you need to do to get started, whether you're an AI model developer, tester, or user.
The thinking used to be that a warranty plan was enough to protect business mobile devices, scanners, and printers. Here’s why that thinking has proven to be flawed.
Should you be using AI to inform decisions or drive action in the warehouse? If so, where and how? Mark Butler, Global Partner Manager at Zebra, consulted with two experts from Körber Supply Chain to get you all the info you need to make the right decision for your people, processes, and profit targets.
When an ambulance is dispatched to a call, the assumption is that it will be fully stocked with the right equipment and medicines for EMTs to stabilize patients or perform life-saving measures in the field. But with the increased number of calls for service, it’s becoming more difficult for EMTs to maintain proper stock in their ambulances – and that has patient care implications. Why is such a fundamental task so hard to manage? That’s one of the questions we asked two public safety experts. The other question? Is there anything that can be done to reduce the wait times for ambulance services where the calls for service are exceeding EMTs’ capacity? These experts have some thoughts.
