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From Waste to Value: Navigating the EU’s New Era of Retail Responsibility

A significant shift is coming to the European retail landscape. New regulations signal the end of wasteful practices and the beginning of a more transparent, circular economy.

The Final 50 Feet: Closing the Trust Gap with AI-Powered Deliveries

The most critical part of any package’s journey is the final 50 feet. It’s a moment filled with anticipation for the recipient, but also potential anxiety.

Empowering the Frontline, Together

The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.

Beyond the Hype: How Retail Leaders Put AI to Work on the Frontline

At the start of each year, CES offers a compelling glimpse into the future of technology. While much of the focus is on the latest consumer innovations, I find the most impactful story of technological evolution unfolds outside the main event.

From Human Element to Unbroken Chain: Securing the Modern Manufacturing Frontline

The manufacturing landscape across the Asia Pacific region faces a profound operational shift. As organizations digitize their factory floors and supply chains, they encounter a critical intersection of human workforce dynamics and technological advancement.

The Barcode Gets a Digital Upgrade. What’s Next for Your Business?

The familiar barcode, a staple of commerce for over 50 years, triggers the checkout beep we all know. It reliably tells a scanner a product's identity, its Global Trade Item Number (GTIN).

The Blueprint for Frontline AI: A Conversation on Driving Real-World Results

AI commands headlines and captures imaginations, promising a future of unparalleled efficiency. Yet for executives leading operations in retail, manufacturing, and transportation, the practical application of AI often feels distant from the hype.

WSJ AI Top 10

The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.

Manufacturing 2026: The New Playbook for Intelligent Operations

As leaders in the manufacturing sector, we stand at a pivotal moment. The pressures of global competition, rising consumer expectations, and supply chain volatility push us to innovate constantly.

Advanced AI and Machine Vision Build Resilient Supply Chains

Manufacturing and logistics leaders face a complex, shifting landscape. The relentless pace of e-commerce, persistent labor shortages, and rising consumer expectations demand a new approach to operational strategy.

Advanced Channel Masking Enables Wireless Freedom on the Factory Floor

For years, a significant hurdle blocked the path toward truly intelligent, automated operations on the manufacturing floor. In environments prioritizing network integrity, particularly in automotive production, strict policies often ban Bluetooth® devices.

What Our Ride at NRF Says About the Future of Retail

If you attended the National Retail Federation (NRF) Big Show this year, you might have seen a few eye-catching cars navigating the busy streets of New York, wrapped in the iconic Zebra stripes and featuring our name alongside our latest acquisition, Elo.

Connected Frontline Solutions Optimize Food Production Workflows

Inside a bustling food and beverage facility, the smooth movement of materials dictates the pace of production. Any delay in getting raw ingredients to the line or moving finished goods to the warehouse creates a bottleneck.

Digital Traceability Systems Protect Food Manufacturing Supply Chains

Product recalls represent a massive threat to food and beverage manufacturers. One industry financial analysis estimates the average direct cost of a single incident at $10 million.

Winning Together: How We Equip Our Partners to Change the Game

When we work together with our partners, colleagues, and technology experts, we feel a powerful sense of community and shared purpose.

Beyond the Horizon: The Unstoppable Currents Shaping the Channel in 2026

April 2026 marks 10 years of Zebra’s award-winning PartnerConnect programme. The anniversary comes at a pivotal moment for the channel, not least with AI turning more frontline tasks into intelligent operations performed and overseen by an increasingly informed and connected frontline workforce.

Winning Together: How Total Asset Visibility Unlocks Your Competitive Edge

In today’s demanding business environment, challenges like labor shortages and supply chain disruptions test the resilience of every organization as the pressure to deliver better results with fewer resources is constant.

Beyond the Drop Test: Why True Ruggedness is Your Smartest Investment

In today's fast-paced digital economy, the frontline of business pulses with activity.

Winning Together: Our Commitment to Partner Success

In the next edition of our Winning Together blog series, I want to talk about how one of the best parts of my role as CMO of Zebra is the opportunity to talk with our customers and partners. The early part of the year is a great time to gather with them in person at trade shows like NRF and our Channel Partner Summits.

Collaborating for Accessibility: Enabling Technology Together

At Zebra Technologies, we believe in the power of collaboration to create a more inclusive world. We have made a commitment to improving accessibility, and we are proud to work with third parties to ensure our hardware and our partner’s software applications

Charting Our Course, Together: Celebrating a Year of Shared Success

Recognition feels good, but it seldom comes from solitary effort. It grows from a shared purpose and collective dedication.

Explore the Future of AI at the Frontline AI Summit

I am thrilled to share insights into the upcoming Frontline AI Summit, an exclusive, director-level event designed for senior executives across all industry verticals. The summit will showcase AI technology and explore adoption challenges for organizations deploying AI in frontline operations. Attendees will benefit from the diverse perspectives of top executives, each presenting their unique point of view on how AI is transforming their sectors and what it means for the future of frontline work. The Frontline AI Summit is your opportunity to engage with fellow leaders and technology partners, gain actionable strategies, and shape the next chapter of AI-driven success for frontline teams.

Stronger Together: How Zebra’s Channel Leaders See a Collaborative Future

As a communications strategist, I live for a great story. I recently had the distinct pleasure of hearing five incredible ones during a special CRN Women of the Channel podcast.

Revolutionizing Automation: How 3D Imaging is Transforming Industries

In the rapidly evolving landscape of industrial automation, staying ahead of the curve is paramount. Enter 3D imaging technology—a game-changer that is transforming manufacturing, logistics, and industrial operations by offering unprecedented precision and efficiency. As industries strive to enhance their competitiveness, understanding the capabilities and applications of 3D imaging is crucial.

Driving Intelligent Operations So Organizations Can Be Better Every Day

Today is an important day for Zebra as the company unveils its brand refresh. While our logo hasn’t changed, our new brand platform, “Better Every Day” represents a strategic evolution and tighter alignment with modern technology trends which recognize the impact that automation and AI are having on frontline workflows.