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From Waste to Value: Navigating the EU’s New Era of Retail Responsibility

A significant shift is coming to the European retail landscape. New regulations signal the end of wasteful practices and the beginning of a more transparent, circular economy.

The Final 50 Feet: Closing the Trust Gap with AI-Powered Deliveries

The most critical part of any package’s journey is the final 50 feet. It’s a moment filled with anticipation for the recipient, but also potential anxiety.

Empowering the Frontline, Together

The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.

Beyond the Hype: How Retail Leaders Put AI to Work on the Frontline

At the start of each year, CES offers a compelling glimpse into the future of technology. While much of the focus is on the latest consumer innovations, I find the most impactful story of technological evolution unfolds outside the main event.

From Human Element to Unbroken Chain: Securing the Modern Manufacturing Frontline

The manufacturing landscape across the Asia Pacific region faces a profound operational shift. As organizations digitize their factory floors and supply chains, they encounter a critical intersection of human workforce dynamics and technological advancement.

The Barcode Gets a Digital Upgrade. What’s Next for Your Business?

The familiar barcode, a staple of commerce for over 50 years, triggers the checkout beep we all know. It reliably tells a scanner a product's identity, its Global Trade Item Number (GTIN).

The Blueprint for Frontline AI: A Conversation on Driving Real-World Results

AI commands headlines and captures imaginations, promising a future of unparalleled efficiency. Yet for executives leading operations in retail, manufacturing, and transportation, the practical application of AI often feels distant from the hype.

WSJ AI Top 10

The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.

Manufacturing 2026: The New Playbook for Intelligent Operations

As leaders in the manufacturing sector, we stand at a pivotal moment. The pressures of global competition, rising consumer expectations, and supply chain volatility push us to innovate constantly.

Advanced AI and Machine Vision Build Resilient Supply Chains

Manufacturing and logistics leaders face a complex, shifting landscape. The relentless pace of e-commerce, persistent labor shortages, and rising consumer expectations demand a new approach to operational strategy.

Advanced Channel Masking Enables Wireless Freedom on the Factory Floor

For years, a significant hurdle blocked the path toward truly intelligent, automated operations on the manufacturing floor. In environments prioritizing network integrity, particularly in automotive production, strict policies often ban Bluetooth® devices.

What Our Ride at NRF Says About the Future of Retail

If you attended the National Retail Federation (NRF) Big Show this year, you might have seen a few eye-catching cars navigating the busy streets of New York, wrapped in the iconic Zebra stripes and featuring our name alongside our latest acquisition, Elo.

Connected Frontline Solutions Optimize Food Production Workflows

Inside a bustling food and beverage facility, the smooth movement of materials dictates the pace of production. Any delay in getting raw ingredients to the line or moving finished goods to the warehouse creates a bottleneck.

Digital Traceability Systems Protect Food Manufacturing Supply Chains

Product recalls represent a massive threat to food and beverage manufacturers. One industry financial analysis estimates the average direct cost of a single incident at $10 million.

Winning Together: How We Equip Our Partners to Change the Game

When we work together with our partners, colleagues, and technology experts, we feel a powerful sense of community and shared purpose.

Beyond the Horizon: The Unstoppable Currents Shaping the Channel in 2026

April 2026 marks 10 years of Zebra’s award-winning PartnerConnect programme. The anniversary comes at a pivotal moment for the channel, not least with AI turning more frontline tasks into intelligent operations performed and overseen by an increasingly informed and connected frontline workforce.

Winning Together: How Total Asset Visibility Unlocks Your Competitive Edge

In today’s demanding business environment, challenges like labor shortages and supply chain disruptions test the resilience of every organization as the pressure to deliver better results with fewer resources is constant.

Beyond the Drop Test: Why True Ruggedness is Your Smartest Investment

In today's fast-paced digital economy, the frontline of business pulses with activity.

Winning Together: Our Commitment to Partner Success

In the next edition of our Winning Together blog series, I want to talk about how one of the best parts of my role as CMO of Zebra is the opportunity to talk with our customers and partners. The early part of the year is a great time to gather with them in person at trade shows like NRF and our Channel Partner Summits.

Collaborating for Accessibility: Enabling Technology Together

At Zebra Technologies, we believe in the power of collaboration to create a more inclusive world. We have made a commitment to improving accessibility, and we are proud to work with third parties to ensure our hardware and our partner’s software applications

Charting Our Course, Together: Celebrating a Year of Shared Success

Recognition feels good, but it seldom comes from solitary effort. It grows from a shared purpose and collective dedication.

Explore the Future of AI at the Frontline AI Summit

I am thrilled to share insights into the upcoming Frontline AI Summit, an exclusive, director-level event designed for senior executives across all industry verticals. The summit will showcase AI technology and explore adoption challenges for organizations deploying AI in frontline operations. Attendees will benefit from the diverse perspectives of top executives, each presenting their unique point of view on how AI is transforming their sectors and what it means for the future of frontline work. The Frontline AI Summit is your opportunity to engage with fellow leaders and technology partners, gain actionable strategies, and shape the next chapter of AI-driven success for frontline teams.

Stronger Together: How Zebra’s Channel Leaders See a Collaborative Future

As a communications strategist, I live for a great story. I recently had the distinct pleasure of hearing five incredible ones during a special CRN Women of the Channel podcast.

Revolutionizing Automation: How 3D Imaging is Transforming Industries

In the rapidly evolving landscape of industrial automation, staying ahead of the curve is paramount. Enter 3D imaging technology—a game-changer that is transforming manufacturing, logistics, and industrial operations by offering unprecedented precision and efficiency. As industries strive to enhance their competitiveness, understanding the capabilities and applications of 3D imaging is crucial.

Driving Intelligent Operations So Organizations Can Be Better Every Day

Today is an important day for Zebra as the company unveils its brand refresh. While our logo hasn’t changed, our new brand platform, “Better Every Day” represents a strategic evolution and tighter alignment with modern technology trends which recognize the impact that automation and AI are having on frontline workflows.

Making Frontline Work Smarter with the ET401 Tablet

Picture this: David, an employee in a bustling store, notices a customer who looks frustrated as she is searching through the jeans display.

Unlocking Efficiency: Why Government Contractors Need Modern RFID Technology

In the fast-paced world of technological innovation, government contractors find themselves at the forefront of a digital transformation imperative. As these organizations strive to meet strict audit requirements and manage vast inventories of government property, modern RFID technology emerges as a beacon of efficiency and accuracy.

Your Frontline, Your Future: Insights from Zebra’s Frontline AI Summit

The world is changing fast, and so is your frontline. Whether you’re in retail, manufacturing, transportation and logistics (T&L), or healthcare, you’ve likely felt the pressure to do more with less.

The Vision Behind Zebra’s Industrial Automation Center of Excellence

Last month, Zebra and Clearview, a Zebra industrial automation distributor, hosted a launch event to officially open our new Industrial Automation Center of Excellence. The two-day launch event underscored our commitment to collaboration and innovation in fixed industrial scanning and machine vision. Today, I want to share with you the story behind this initiative. The center is more than just a facility; it represents our vision for the future of industrial operations—a future where technology serves people and empowers organizations to thrive.

Celebrating Achievements with Our Global Community

In the fast-paced world of technology, we know that achieving milestones is all about teamwork. Here at Zebra Technologies, we’re fortunate to have a strong culture driven by our employees and incredible customers and partners whose collaboration inspires us to achieve more every day.

Think Inside the Box: Item-level Monitoring Inside Your Reefer Containers

How can you ensure that perishable items, such as fresh foods, beverages, and pharmaceuticals, carried in refrigerated “reefer” containers, maintain the correct temperatures throughout their journeys?

No-Code Platform Solves Multi-Step Retail Challenges, Transforming Loss Prevention and Inventory Management

Retail operations generate vast amounts of data every day. This data, which includes sales transactions, inventory levels, customer interactions, and employee actions, holds the key to understanding and resolving operational issues. However, traditional data analysis methods often fall short, struggling to address the multi-step nature of many retail problems.

Connected Frontline Technology Unlocks Team Potential

In the dynamic world of frontline operations, the spotlight has been on optimizing workflows through Asset Visibility, a critical pillar of operational intelligence discussed in my previous blog post.

Zebra RFID Forum Part Two: Real-World RFID Innovations and Emerging Technologies

In part one of the series, I shared my experience attending Zebra’s inaugural RFID Forum in Prague. As we continue our journey through our first-ever RFID Forum, it’s evident that RFID is not just a buzzword but a pivotal technology driving tangible change across industries.

The Invisible Network Behind Your Favorite Shoes

Before a pair of shoes reaches your doorstep, it may pass through up to 30 touchpoints where Zebra products, solutions, or workers using Zebra devices play a critical role in its journey.

Building a B2B Commerce Ecosystem for the Modern Buyer

Over the last couple years, an unfortunate but true joke has circulated around the Zebra offices related to the fact that it was easier to buy an actual, real-life zebra online through your favorite search engine – in no more than three clicks – than it was to use our Zebra Technologies’ website (www.zebra.com) to buy one of our products. The good news: this is no longer the case with our new “How to Buy” experience!

How Leaders Can Build a Stronger Connection with Workers

As the backbone of retail, healthcare, manufacturing, and transportation and logistics (T&L) businesses, frontline workers drive results. Yet, according to Korn Ferry, a new study reveals that more than three-quarters (77%) of these workers believe senior leaders fail to understand their daily challenges.

How a Secret Wire Tracked a Pair of Jeans Around the World

An RFID thread connected to the right frequency makes it easy for manufacturers to relay critical intel on garments to retailers and shoppers.

5 Technology Trends for Warehouse Mobile Devices in 2026

As Zebra rolls out its refreshed brand, I realize how privileged our role is as Independent Software Vendors in applying this new messaging around mobile devices.

Detachable Carts Unleash the Full Potential of AMR-Assisted Picking

Although there’s a growing understanding of how autonomous mobile robots (AMRs) can reduce warehouse travel, we need to be asking a much more important question. How can a real-world operation transform the efficiency of its fulfillment workflows by optimizing both robots and people?

Collaboration Helps Close the Machine Vision Knowledge Gap

Manufacturers today are under more pressure than ever to operate smarter, faster, and leaner. In fact, a recent study conducted by Zebra Technologies in collaboration with Oxford Economics shows that organizations implementing intelligent operations have seen a 19% boost in employee productivity.

Why You Should Ask Your Technology Partner about Past Mistakes

Want to make the right decisions for your tech project? Ask your tech partner about the mistakes they have made in the past. The ideal partner will possess extensive firsthand experience across a variety of IT implementations, equipping them with the expertise to steer you clear of typical and expensive project pitfalls.

A Closer Look at How AI Changes the Way We Work

As business leaders, we constantly look for ways to streamline operations, empower teams, and deliver better results. If you’ve ever wondered how AI could make your frontline team’s workday smoother, more efficient, and maybe even a little less stressful, the Frontline AI Summit offered some exciting answers. Hosted by Zebra Technologies, this event brought together some of the sharpest minds in the industry to talk about how AI is already transforming operations and what’s next.

SAP Mobile Advisor: How to Choose the Best WMS for SAP S/4HANA

If you're an SAP customer looking to migrate from SAP ECC to SAP S/4HANA to better support frontline workers and back-office processes, you may be wondering: "Should I choose SAP Extended Warehouse Management (EWM) or Stock Room Management (SRM)?" This post will help you arrive at the right answer for your business.

Track Assets Easily with a Lightweight, All-Touch Handheld RFID Reader

In today’s fast-paced industries, ranging from logistics to retail and manufacturing, the need for precision, efficiency, and real-time visibility into assets has become a critical factor for success. Organizations under constant pressure to streamline operations want to cut costs and maintain agility, making it essential to adopt tools that enhance productivity and simplify complex workflows.

Adapt to Thrive: Unlocking Manufacturing Efficiency

Amidst rising demands, global competition, and evolving consumer expectations, manufacturing operations must adapt to thrive. The research we recently unveiled with Oxford Economics sheds light on how intelligent operations can unlock transformative efficiencies throughout manufacturing operations. The study titled, “Impact of Intelligent Operations” quantifies the benefits of workflow optimization and identifies how intelligent automation transforms manufacturing performance. It also reveals a compelling case for adopting intelligent operations to improve quality, reduce costs, and unlock new growth opportunities.

The Zebra Mobile Computing AI Suite Makes Frontline Work Better for Everyone

Picture this: It’s a busy morning in a bustling retail store. Shelves need restocking, customers have questions, and associates juggle tasks to keep operations running smoothly. Meanwhile, in a warehouse across town, workers navigate aisle after aisle to locate products, prepare shipments, and reconcile inventory. At the same time, a driver is frantically trying to find the packages for their delivery in the back of their van to keep up with the delivery schedule.

Zebra Technologies Recognized Again in the Gartner® Hype Cycle™ for Intralogistics Smart Robots and Drones

Gartner, Inc., a research and advisory firm, has identified Zebra Technologies as a Sample Vendor in its Hype Cycle for Intralogistics Smart Robots and Drones, 2025 report. We’re proud to be recognized in both the Collaborative Aisle Picking Robots and Autonomous Mobile Robots (Transport) categories for the second year in a row and are making complimentary access to the research available for a limited time.

Unlocking the Power of Asset Visibility for Frontline Operations

In the fast-paced world of frontline operations, where distribution centers race to ship packages, retail stores are crowded with shoppers, and manufacturing plants strain to meet tight schedules, it is increasingly difficult to orchestrate all the simultaneous activities it takes to be successful. Companies are finding that they need to track more information than ever – accurate, real-time information.

Celebrating the Impact of Our Culture on Customers and Communities

Zebra’s inclusive, innovative culture ensures our employees are empowered to bring their whole selves to work every day. Find out how.