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Empowering the Frontline, Together

The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.

The $32M Size 9: The Hidden Cost of Inaccurate Inventory

Legendary ice hockey player Wayne Gretzky famously said, “You miss 100% of the shots you don’t take.” In the highly competitive footwear retail market, this translates to an absolute truth: you miss 100% of the sales you cannot fulfill.

Collaborating for Accessibility: Enabling Technology Together

At Zebra Technologies, we believe in the power of collaboration to create a more inclusive world. We have made a commitment to improving accessibility, and we are proud to work with third parties to ensure our hardware and our partner’s software applications

WSJ AI Top 10

The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.

Driving Intelligent Operations So Organizations Can Be Better Every Day

Today is an important day for Zebra as the company unveils its brand refresh. While our logo hasn’t changed, our new brand platform, “Better Every Day” represents a strategic evolution and tighter alignment with modern technology trends which recognize the impact that automation and AI are having on frontline workflows.

Intelligent Operations Empower Frontline Heroes

The way we work is changing, and it’s happening fast. Across industries like manufacturing, retail, and transportation and logistics (T&L), businesses are embracing smarter, faster, and more connected ways of working. Why? Because the world demands it. Customers expect flawless service, employees want meaningful roles, and companies need to stay resilient in the face of constant change. But how do we get there? The answer lies in intelligent operations.

Smarter Labeling: How Automation Software Transforms Print Efficiency & Quality

Label printing plays an important role in ensuring operational efficiency, product traceability, and regulatory compliance in industries like manufacturing, transportation & logistics, retail, and healthcare. Whether it's labeling parts on a production line, shipping packages, tagging retail inventory, or identifying medical supplies, the accuracy and consistency of labels directly impact business outcomes and the global supply chain.

Unlocking the Power of Asset Visibility for Frontline Operations

In the fast-paced world of frontline operations, where distribution centers race to ship packages, retail stores are crowded with shoppers, and manufacturing plants strain to meet tight schedules, it is increasingly difficult to orchestrate all the simultaneous activities it takes to be successful. Companies are finding that they need to track more information than ever – accurate, real-time information.

Building a B2B Commerce Ecosystem for the Modern Buyer

Over the last couple years, an unfortunate but true joke has circulated around the Zebra offices related to the fact that it was easier to buy an actual, real-life zebra online through your favorite search engine – in no more than three clicks – than it was to use our Zebra Technologies’ website (www.zebra.com) to buy one of our products. The good news: this is no longer the case with our new “How to Buy” experience!

How Mobile Devices, Wearables, and Tablets Share a Common Security Thread with Your Favorite Jeans

Chuck Bolen explores the critical importance of mobile device security for businesses, drawing a unique analogy to jeans with “holes.” The article highlights the potential risks of cybersecurity breaches, emphasizing that both small and large businesses can suffer lasting consequences. Bolen engages with mobile device security experts Erv Comer and Adam Arruda to discuss whether there’s a definitive approach to mobile security or if it’s more nuanced, based on risk tolerance and vulnerability.

How Zebra Technology Solutions Have Impacted Frontline Workers the Past Decade

Many frontline jobs have become harder to do over the last decade. That’s why we have further accelerated our innovative approach at Zebra since making our largest acquisition 10 years ago. We want to create new ways of working to help make frontline jobs more efficient, impactful, and fulfilling. Learn more about how we're driving advancements that help frontline workers.

Why Food Labels Aren’t the Only Labels You Should Be Checking for BPA (or BPS)

We hear a lot about the potential dangers of BPA and BPS. That's why the labels going on every package, product, customer pickup order, or patient (wristband) should be phenol-free – especially since there’s now a phenol-free label option for almost every application. This isn't just a concern with food labels. But when was the last time you checked what was in the labels you use across your business? If you can't remember or don't think you ever have, read this blog post to find out what you do and don't want to see in your labels then go check the labels you're buying to see if it might be time to make a change.

How You Can Stop Food Waste and Loss in Your Organization

The food wasted annually – the ~1.3 billion tons of food that ends up in the landfill – contains enough calories to feed approximately three billion people for a year! So, why is even a single person experiencing food insecurity or hunger right now? There is clearly enough food being produced to feed everyone on the planet today and then some. In this blog post, Leo Lowy takes a closer look at the root causes of food waste and loss as well as the technology tools that could be applied right now to stop food waste in its tracks at a global level. Read his recommendations.

The Little Things That Matter Most When Buying Barcode Scanners for Business

What are the little things you wish you could change about your current barcode scanners? Do you wish they were physically smaller and easier to install and manage? Easier on the eye? Something else? Well, don't compromise when you're choosing barcode scanners for your business. Why? You don't have to anymore. Read this blog post to learn how the issues you've had with your scanners were recently solved.

Novel Ways to Use Print-and-Apply Labeling Systems with Industrial Scanners on Production and Packing Lines | Zebra Blog and Podcast

From multiple substrate applications to automated compliance checks, the team at Cobalt Systems has come up with some interesting techniques to affix and validate labels on almost anything using common technology such as industrial printers and industrial scanners. Hear what they've done (and you can do) to the benefit of manufacturing, warehousing, distribution, and fulfillment operations.

Should You Really Be Using That Mobile Computer or Tablet in Cold (or Freezing) Warehouse, Yard, and Field Environments?

There's a lot more to consider than just the temperature rating when choosing a handheld mobile computer or tablet – or even an RFID reader, barcode scanner, printer, or wearable – for use in cold chains (or cold weather). So, Andre Luecht took the time to detail what other factors influence the performance of technology devices, accessories and supplies in different types of cold settings so that you always make the right choice for your operation the first time.

A Deeper Dive on Deep Learning OCR

You need to know everything there is to know about deep learning OCR, a new AI-based text reading tool, mainly because it’ll tell you what you need to know about so many things – such as your products’ quality and status.

Do You Know How Much the Humble Patient Wristband Protects You?

It's standard procedure for you to get a wristband when you go to the hospital as it helps healthcare providers confirm your identity and update your patient records. But have you ever stopped to think about how much this technology actually helps you get the care you need? Lorna Hopkin didn't until recently, when a trip to the "birth place" of Zebra wristbands helped her appreciate just how much this technology is protecting her and her family every day. Find out what she learned.

Shedding Light on the Dark Warehouse

How long will humans outnumber the machine workforce? And is there a way to extract more value from their current co-existence? Those are two questions answered by a warehouse automation expert in this blog post.

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