The devices that power your frontline are the heart of your operations. Your Zebra scanners, printers, and mobile computers function as the critical link between your physical and digital worlds.
The modern retail environment presents a persistent challenge: a gap between what happens at the point of sale and what store associates actually do.
If you attended the National Retail Federation (NRF) Big Show this year, you might have seen a few eye-catching cars navigating the busy streets of New York, wrapped in the iconic Zebra stripes and featuring our name alongside our latest acquisition, Elo.
The familiar barcode, a staple of commerce for over 50 years, triggers the checkout beep we all know. It reliably tells a scanner a product's identity, its Global Trade Item Number (GTIN).
After navigating the energetic cacophony of NRF 2026, one thing is abundantly clear: the retail industry's conversation around AI has pivoted from the theoretical to the practical.
In my years leading technology and product teams, I have witnessed a fundamental shift in how businesses operate. The frontline, once disconnected from the digital core, now stands as the epicenter of value creation.
In a dynamic business environment, stability, reliability, and a clear path forward are not just beneficial – they are essential for success. As you navigate your technology investments, we want to reaffirm Zebra's unwavering commitment to being the partner you can trust, both now and in the future.
The energy at our recent Channel Partner Summit in Orlando felt palpable. Everywhere you turned, conversations buzzed with the potential of AI.
Imagine a customer walking into your store, smartphone in hand. An item they desperately want sits out of stock on the shelf. Within seconds, they locate that exact product on a competitor’s app, and with a few taps, the sale vanishes completely.
In today's fast-paced digital economy, the frontline of business pulses with activity.