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Empowering the Frontline, Together

The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.

Winning Together: Forging a Truly Connected Frontline

Earlier this year, at our Channel Partner Summit, the buzz of excitement was unmistakable. The conversations with our partners, the lifeblood of our ecosystem, consistently circled back to a significant evolution in our industry.

Driving Intelligent Operations So Organizations Can Be Better Every Day

Today is an important day for Zebra as the company unveils its brand refresh. While our logo hasn’t changed, our new brand platform, “Better Every Day” represents a strategic evolution and tighter alignment with modern technology trends which recognize the impact that automation and AI are having on frontline workflows.

Celebrating Achievements with Our Global Community

In the fast-paced world of technology, we know that achieving milestones is all about teamwork. Here at Zebra Technologies, we’re fortunate to have a strong culture driven by our employees and incredible customers and partners whose collaboration inspires us to achieve more every day.

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