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The devices that power your frontline are the heart of your operations. Your Zebra scanners, printers, and mobile computers function as the critical link between your physical and digital worlds.
The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.
The modern retail environment presents a persistent challenge: a gap between what happens at the point of sale and what store associates actually do.
The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.
Zebra's Channel Partner Summit provides a vital opportunity to connect with the partners who help us deliver solutions to our customers every day. This year’s conversations centered on Winning Together.
As leaders, we constantly pursue new ways to improve operational efficiency and empower our people. We invest in digital tools to make work simpler and more productive. Yet, when I connect with frontline workers in retail, logistics, and manufacturing, I often witness a disconnect between our intentions and their reality.
Retailers today navigate a fiercely competitive environment. Consumers expect, and demand, seamlessly connected shopping experiences, whether they shop online or in-store.
In the dynamic world of frontline operations, the spotlight has been on optimizing workflows through Asset Visibility, a critical pillar of operational intelligence discussed in my previous blog post.
In retail, every second counts. Shoppers expect fast, seamless experiences, whether browsing in-store or picking up an online order. At the same time, retailers must juggle the complexities of managing inventory, communicating with teams, and responding to ever-changing customer needs. It’s not easy. But with the right tools, it’s possible to make things easier for everyone.
I’ve spent over four decades working on technology solutions that support businesses, and I can confidently say there’s never been a more exciting or challenging time to innovate for the frontline. Recently, I joined a webinar with guest speaker Denise Lund, Research Vice President, Worldwide Telecom and Unified Communications at IDC and my Zebra colleague Bethany Wiegand. The discussion centered on the mounting pressures of the retail frontline and how Unified Communication and Collaboration (UC&C) solutions, like Zebra Workcloud Sync, are stepping in to help.
