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In my years leading technology and product teams, I have witnessed a fundamental shift in how businesses operate. The frontline, once disconnected from the digital core, now stands as the epicenter of value creation.
It’s a familiar pattern in technology: the differentiator of yesterday becomes the table stakes of today. For years, having an AI strategy was a competitive advantage; now, it’s an expectation.
The idea of a fully autonomous warehouse - a "dark facility" running on its own - is an inspiring vision for the logistics industry. However, the path to achieving it is filled with immense practical challenges.
A striking paradox is unfolding in boardrooms worldwide. Companies are investing heavily in AI, yet a recent Hoover Institution study found over 80% of them report no meaningful productivity impact.
The most critical part of any package’s journey is the final 50 feet. It’s a moment filled with anticipation for the recipient, but also potential anxiety.
The devices that power your frontline are the heart of your operations. Your Zebra scanners, printers, and mobile computers function as the critical link between your physical and digital worlds.
In a dynamic business environment, stability, reliability, and a clear path forward are not just beneficial – they are essential for success. As you navigate your technology investments, we want to reaffirm Zebra's unwavering commitment to being the partner you can trust, both now and in the future.
At the start of each year, CES offers a compelling glimpse into the future of technology. While much of the focus is on the latest consumer innovations, I find the most impactful story of technological evolution unfolds outside the main event.
A significant shift is coming to the European retail landscape. New regulations signal the end of wasteful practices and the beginning of a more transparent, circular economy.
I recently had the pleasure of joining a fascinating discussion with Deborah Weinswig of Coresight Research and my colleague, Chip Yager from Zebra Technologies. We explored the evolving landscape of self-service technology in retail.
Bringing our partners together from across Latin America for our Channel Partner Summit always creates a unique and powerful reminder that our greatest achievements happen when we work in concert toward a common goal.
The energy at our recent Channel Partner Summit in Orlando felt palpable. Everywhere you turned, conversations buzzed with the potential of AI.
AI commands headlines and captures imaginations, promising a future of unparalleled efficiency. Yet for executives leading operations in retail, manufacturing, and transportation, the practical application of AI often feels distant from the hype.
In today's fast-paced digital economy, the frontline of business pulses with activity.
AI-driven frontline operations will require companies to develop new capabilities that augment their current approach. Previously we explored how Asset Visibility delivers a complete, real-time view of the entire frontline environment, critical to provide AI models with knowledge of the current situation.
When we work together with our partners, colleagues, and technology experts, we feel a powerful sense of community and shared purpose.
As leaders, we constantly pursue new ways to improve operational efficiency and empower our people. We invest in digital tools to make work simpler and more productive. Yet, when I connect with frontline workers in retail, logistics, and manufacturing, I often witness a disconnect between our intentions and their reality.
Each January, the tech world converges on Las Vegas for the Consumer Electronics Show (CES), offering a preview of the future. We see smarter homes, next-generation gadgets, and brilliant displays.
The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.
April 2026 marks 10 years of Zebra’s award-winning PartnerConnect programme. The anniversary comes at a pivotal moment for the channel, not least with AI turning more frontline tasks into intelligent operations performed and overseen by an increasingly informed and connected frontline workforce.
Retailers today navigate a fiercely competitive environment. Consumers expect, and demand, seamlessly connected shopping experiences, whether they shop online or in-store.
Bringing together thousands of the brightest minds in our industry at our Channel Partner Summit sparks incredible collaboration and reinforces a fundamental truth about our business: technology alone does not solve challenges, people do.
In the fast-paced world of retail, your team relies on a growing arsenal of mobile devices. Handheld computers manage inventory in the aisle, tablets process sales from anywhere on the floor, and wearables keep associates connected and informed.
Legendary ice hockey player Wayne Gretzky famously said, “You miss 100% of the shots you don’t take.” In the highly competitive footwear retail market, this translates to an absolute truth: you miss 100% of the sales you cannot fulfill.
The retail landscape continues its rapid evolution, especially across the Asia Pacific region. Today’s shoppers enter stores with high expectations for a digitally enhanced journey.
Retail associates often face overwhelming app fatigue. Disjointed communication tools and isolated point solution applications cause unnecessary friction during their daily shifts.
In today’s demanding business environment, challenges like labor shortages and supply chain disruptions test the resilience of every organization as the pressure to deliver better results with fewer resources is constant.
If you attended the National Retail Federation (NRF) Big Show this year, you might have seen a few eye-catching cars navigating the busy streets of New York, wrapped in the iconic Zebra stripes and featuring our name alongside our latest acquisition, Elo.
The modern retail environment presents a persistent challenge: a gap between what happens at the point of sale and what store associates actually do.
A recent story that caught my eye involved a rather audacious theft. Somewhere on a route between Italy and Poland, thieves made off with a truck carrying twelve tons of chocolate bars.
SAP enterprise systems provide the robust foundation that successful businesses rely on to manage, track, and process complex order, inventory, and industrial workflows. This centralized structure is highly optimized for strategic data management and core business operations.
I recently returned from Orlando where the energy at our Channel Partner Summit was undeniable. Spending time with our partners is always a highlight for me, but this year felt different.
Picture this: it is the peak of the holiday shopping season. Every register has a long line, associates race to fulfill online orders, and the stockroom buzzes with activity. Suddenly, a handheld scanner in a key department stops working. The frontline associate feels stranded.
The familiar barcode, a staple of commerce for over 50 years, triggers the checkout beep we all know. It reliably tells a scanner a product's identity, its Global Trade Item Number (GTIN).
Earlier this year, at our Channel Partner Summit, the buzz of excitement was unmistakable. The conversations with our partners, the lifeblood of our ecosystem, consistently circled back to a significant evolution in our industry.
The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.
In the next edition of our Winning Together blog series, I want to talk about how one of the best parts of my role as CMO of Zebra is the opportunity to talk with our customers and partners. The early part of the year is a great time to gather with them in person at trade shows like NRF and our Channel Partner Summits.
Manufacturing and logistics leaders face a complex, shifting landscape. The relentless pace of e-commerce, persistent labor shortages, and rising consumer expectations demand a new approach to operational strategy.
For logistics and postal leaders, the last mile has become the most critical and complex part of the entire supply chain. The pressure to improve its efficiency is immense, driven by the relentless growth of e-commerce, soaring customer expectations for speed and the high operational cost of failed deliveries.
Speed gets all the headlines in fulfillment centers. Warehouses and distribution hubs across the globe are facing immense pressure from tighter service-level agreements built on continually rising consumer expectations.
Zebra's Channel Partner Summit provides a vital opportunity to connect with the partners who help us deliver solutions to our customers every day. This year’s conversations centered on Winning Together.
In the dynamic world of frontline operations, the spotlight has been on optimizing workflows through Asset Visibility, a critical pillar of operational intelligence discussed in my previous blog post.
Last month, Zebra and Clearview, a Zebra industrial automation distributor, hosted a launch event to officially open our new Industrial Automation Center of Excellence. The two-day launch event underscored our commitment to collaboration and innovation in fixed industrial scanning and machine vision. Today, I want to share with you the story behind this initiative. The center is more than just a facility; it represents our vision for the future of industrial operations—a future where technology serves people and empowers organizations to thrive.
It is with deep sadness and immense gratitude that we remember Edward Donald Barkan, Senior Fellow at Zebra Technologies and a true pioneer in Automatic Identification and Data Capture (AIDC). While we mourn his loss, we celebrate a life defined by innovation, inspiration, and humanity.
Turnover rates for warehouse and storage workers remain significantly higher than in other sectors. According to recent data from the U.S. Bureau of Labor Statistics, annual churn in transportation, warehousing and utilities is currently around 43%.
If you’ve ever managed a team on the frontline, whether in a warehouse, a hospital, or a retail store, you know how challenging the work can be.
Looking to simplify your inventory management processes in secure facilities? Let’s talk about how RFID technology can make things easier and more efficient for you! It’s a given that managing inventory in secure controlled environments can be challenging. But with recent advancements in offline RFID and barcode technology, you can enhance security and efficiency without the hassle of manual methods. Imagine a world where your inventory counts are fast, accurate, and save you precious time. Even in facilities like SCIFs (Sensitive Compartmented Information Facilities) where stringent security protocols govern every aspect of operation to safeguard classified or restricted information. Strict access control measures require personnel to have security clearances for entry and regulate the use of equipment, ensuring that items like cameras, scanners, and computers adhere to rigorous security controls.
Before a pair of shoes reaches your doorstep, it may pass through up to 30 touchpoints where Zebra products, solutions, or workers using Zebra devices play a critical role in its journey.
When Kevin Lawton, host of The New Warehouse Podcast, visited the Zebra Robotics demo center in San Jose, we didn’t just demonstrate Zebra Symmetry™ Fulfillment. We put him to work. With just a few minutes of instruction, Kevin went through a complete warehouse workflow, from building a cart at induction to picking items in the warehouse and unloading finished orders at a packout station. “I had minimal — minimal — training on this. So you can see how easy it is,” Lawton said after completing his first day on the job. In addition to giving Kevin an immersive experience, I sat down with him and Cody Upp, Zebra’s head of commercial robotics sales and solutions, to record a full podcast episode. Here are some of the high points from our interview.
Today is an important day for Zebra as the company unveils its brand refresh. While our logo hasn’t changed, our new brand platform, “Better Every Day” represents a strategic evolution and tighter alignment with modern technology trends which recognize the impact that automation and AI are having on frontline workflows.
As the backbone of retail, healthcare, manufacturing, and transportation and logistics (T&L) businesses, frontline workers drive results. Yet, according to Korn Ferry, a new study reveals that more than three-quarters (77%) of these workers believe senior leaders fail to understand their daily challenges.
The scarcity of labor resources and high costs of robotics ownership are pushing fulfillment companies to rethink their automation strategies. Zebra addressed these challenges head on in a recent Making the Case report published in collaboration with Modern Materials Handling. This report delves into the top challenges fulfillment operations are dealing with on the robotics front today. It reveals how a collaborative approach to autonomous mobile robots (AMRs) can help you overcome automation hurdles, operate more efficiently, and enhance overall performance and profitability.
Manufacturers today are under more pressure than ever to operate smarter, faster, and leaner. In fact, a recent study conducted by Zebra Technologies in collaboration with Oxford Economics shows that organizations implementing intelligent operations have seen a 19% boost in employee productivity.
Although there’s a growing understanding of how autonomous mobile robots (AMRs) can reduce warehouse travel, we need to be asking a much more important question. How can a real-world operation transform the efficiency of its fulfillment workflows by optimizing both robots and people?
As business leaders, we constantly look for ways to streamline operations, empower teams, and deliver better results. If you’ve ever wondered how AI could make your frontline team’s workday smoother, more efficient, and maybe even a little less stressful, the Frontline AI Summit offered some exciting answers. Hosted by Zebra Technologies, this event brought together some of the sharpest minds in the industry to talk about how AI is already transforming operations and what’s next.
Unlock the full potential of AI in your business operations by integrating automated data capture. Discover how tools like RFID tags, barcodes, and environmental sensors can provide AI with the comprehensive data it needs to make smart decisions, spot patterns, and enhance efficiency. Ensure real-time visibility and seamless data access to empower AI-driven insights and streamline your operations. Learn from Andy Zosel’s expert insights in this latest Forbes Technology Council article on leveraging AI and data capture for superior business intelligence.
In retail, every second counts. Shoppers expect fast, seamless experiences, whether browsing in-store or picking up an online order. At the same time, retailers must juggle the complexities of managing inventory, communicating with teams, and responding to ever-changing customer needs. It’s not easy. But with the right tools, it’s possible to make things easier for everyone.
Recognition feels good, but it seldom comes from solitary effort. It grows from a shared purpose and collective dedication.
The way we work is changing, and it’s happening fast. Across industries like manufacturing, retail, and transportation and logistics (T&L), businesses are embracing smarter, faster, and more connected ways of working. Why? Because the world demands it. Customers expect flawless service, employees want meaningful roles, and companies need to stay resilient in the face of constant change. But how do we get there? The answer lies in intelligent operations.
Discover how AI can streamline your software testing processes while understanding the potential risks it may introduce to your business. Learn the essential steps to ensure trust in your testing results and maintain the software’s performance and objectivity. Optimize your testing strategies with a balanced approach to leveraging AI effectively and safely.
As a communications strategist, I live for a great story. I recently had the distinct pleasure of hearing five incredible ones during a special CRN Women of the Channel podcast.
Although it’s been less than a year since the launch of Zebra Symmetry™ Fulfillment, the impact it’s having on end users is truly exceptional. During a recent livestream on Supply Chain Now, I had the privilege of hearing about those benefits from a customer’s perspective. Bryan Wright, CTO and COO of G10 Fulfillment, shared the real-world challenges that led to his company’s search for automation, and why they ultimately chose to work with Zebra.
A distribution center (DC) operator and a Wi-Fi solution architect explain why it often feels like such a struggle to get wireless system settings just right in warehouses (no matter how much technical investigation and adjustment occurs.)
Picture this: David, an employee in a bustling store, notices a customer who looks frustrated as she is searching through the jeans display.
Label printing plays an important role in ensuring operational efficiency, product traceability, and regulatory compliance in industries like manufacturing, transportation & logistics, retail, and healthcare. Whether it's labeling parts on a production line, shipping packages, tagging retail inventory, or identifying medical supplies, the accuracy and consistency of labels directly impact business outcomes and the global supply chain.
Retailers today face mounting pressure to evaluate their pricing strategies with precision. Yet, the real challenge lies in identifying which metrics truly reflect success.
Picture this: It’s a busy morning in a bustling retail store. Shelves need restocking, customers have questions, and associates juggle tasks to keep operations running smoothly. Meanwhile, in a warehouse across town, workers navigate aisle after aisle to locate products, prepare shipments, and reconcile inventory. At the same time, a driver is frantically trying to find the packages for their delivery in the back of their van to keep up with the delivery schedule.
If you're an SAP customer looking to migrate from SAP ECC to SAP S/4HANA to better support frontline workers and back-office processes, you may be wondering: "Should I choose SAP Extended Warehouse Management (EWM) or Stock Room Management (SRM)?" This post will help you arrive at the right answer for your business.
Office Depot, a global leader in office supply retail, tackled operational challenges head-on by adopting Zebra Technologies’ Workcloud Workforce Optimization Suite.
Gartner, Inc., a research and advisory firm, has identified Zebra Technologies as a Sample Vendor in its Hype Cycle for Intralogistics Smart Robots and Drones, 2025 report. We’re proud to be recognized in both the Collaborative Aisle Picking Robots and Autonomous Mobile Robots (Transport) categories for the second year in a row and are making complimentary access to the research available for a limited time.
Imagine walking into a store you’ve visited for years, only to find the shelves are empty, the decor outdated, and the staff unsure of how to help. That’s what it feels like when a brand doesn’t keep up with the evolving needs of its customers.
Frontline workers are the backbone of retail operations, yet their challenges often go unnoticed. From juggling demanding schedules to managing inventory discrepancies and navigating volatile pricing environments, the frontline faces significant hurdles daily. We offer solutions designed to address these pain points head-on. Through Workcloud Shift, Workcloud Inventory Visibility, and Workcloud Lifecycle Pricing, we are transforming how frontline workers do their jobs, fostering connected collaboration, and driving operational excellence.
Working in retail today is more challenging than ever. The pressure on frontline workers has reached unprecedented levels, with 59% of them considering quitting their jobs in the past year alone.
In the fast-paced world of frontline operations, where distribution centers race to ship packages, retail stores are crowded with shoppers, and manufacturing plants strain to meet tight schedules, it is increasingly difficult to orchestrate all the simultaneous activities it takes to be successful. Companies are finding that they need to track more information than ever – accurate, real-time information.
Retail feels different these days, doesn’t it? Shoppers demand more personalized, seamless experiences, while frontline teams juggle growing responsibilities in increasingly complex environments.
In the rapidly evolving landscape of industrial automation, staying ahead of the curve is paramount. Enter 3D imaging technology—a game-changer that is transforming manufacturing, logistics, and industrial operations by offering unprecedented precision and efficiency. As industries strive to enhance their competitiveness, understanding the capabilities and applications of 3D imaging is crucial.
Many frontline jobs have become harder to do over the last decade. That’s why we have further accelerated our innovative approach at Zebra since making our largest acquisition 10 years ago. We want to create new ways of working to help make frontline jobs more efficient, impactful, and fulfilling. Learn more about how we're driving advancements that help frontline workers.
The traditional 1D barcode scanner isn’t going to help you see and intervene when losses occur at the point of sale (POS). Nor will it reduce the number of interventions required by retail store associates or restaurant workers. But retail leader Mark Thomson has seen something that will. He explains in his latest blog post.
Do you dread the day you have to migrate to a new Android OS? Are you delaying the move to Android 14 because you fear it will be too much work? According to one solution architect, doing these things should help reduce your anxiety. They may even prompt you to get excited about migrating applications to A14 (or whichever OS is next for you) rather than dreading or delaying it and paying the price.
Two venture capitalists from Zebra Ventures share the out-of-the-box thinking that helped them become more strategic (and successful) investors across the supply chain.
Bob Bova, President and CEO of AccuspeechMobile, sits down with Andre Luecht, Global Strategy Lead for Transport, Logistics, and Warehouse at Zebra, to provide his honest take on why you may be struggling with your voice technology.
They say there’s two sides to every story. Well, now there’s at least two viable machine vision solutions to every problem when you invite both seasoned and early career vision system engineers to the table, and that’s making it easier to see the right path forward. These two engineers (from different generations) explain why.
The features and functionality of the cameras, sensors, and scanners used across your vision system won’t matter if you don’t have the right software underneath. Software is the glue. So, I'm curious: Did you closely inspect the software needed to run each of those pieces of hardware before buying them? Did you consider how easy (or difficult) it would be to get all the software platforms to work together as part of "one system"? Or have you found the software complicating things since putting those new hardware components in place? No matter your answer, you need to read this post.
From multiple substrate applications to automated compliance checks, the team at Cobalt Systems has come up with some interesting techniques to affix and validate labels on almost anything using common technology such as industrial printers and industrial scanners. Hear what they've done (and you can do) to the benefit of manufacturing, warehousing, distribution, and fulfillment operations.
The food wasted annually – the ~1.3 billion tons of food that ends up in the landfill – contains enough calories to feed approximately three billion people for a year! So, why is even a single person experiencing food insecurity or hunger right now? There is clearly enough food being produced to feed everyone on the planet today and then some. In this blog post, Leo Lowy takes a closer look at the root causes of food waste and loss as well as the technology tools that could be applied right now to stop food waste in its tracks at a global level. Read his recommendations.
Though AI can work more quickly than people can in some cases, it still takes its cues from us. That's why you always need to keep a human in the loop. But that’s not the only reason why you shouldn’t let an AI work completely independently. Zebra's Senior Director of AI and Advanced Technologies sits down with the Interim CEO of Humans in the Loop to talk more about why human oversight will always be needed with AI systems and if there’s ever a time an AI system can be left to work autonomously.
Do you know exactly when, where and why losses are happening within your operations? If not, it will be hard to figure out how to prevent them, fix inventory distortion, and eliminate friction within your operations. So, let’s talk about loss detection.
Were exactly should RFID, machine vision and other automation technologies be used within the reverse logistics chain? Alex Whiting, founder of MiTEQ, reveals what he’s found to work best.
There is so much that can be done on planes, in airports, and on the tarmac to make the air travel experience so much smoother. Fortunately, it sounds like some very smart tech upgrades are going to be made by airlines to improve the passenger experience amidst competing priorities and regulatory pressures. Find out what will likely be changing soon (and what changes are already starting to land).
Should you be using AI to inform decisions or drive action in the warehouse? If so, where and how? Mark Butler, Global Partner Manager at Zebra, consulted with two experts from Körber Supply Chain to get you all the info you need to make the right decision for your people, processes, and profit targets.
Hear how T&L companies, utilities, government agencies, and other service providers are using the tablets currently installed as ELDs to inject more automation and intelligence onboard their fleet vehicles. Our guest, Michael Inglima from Ram Mounts, explains how these mobile devices are working with AI software, cameras, RFID and more to assist workers in and out of the cab as well as those coordinating goods transport and service call response.
I’m often asked this question, along with two more: ‘What training format is best?’ and ‘Do I need to train them on every little change or new feature?’ Here’s my advice (based on some regrets other business leaders have expressed.)
AI is changing the future of advanced analytics and anomaly detection in retail. Here’s how.
If you’re only thinking about which mobile applications you need to develop or download to support workers, they may not be getting what they really need to be effective at their jobs. That's one of the reasons why you need to put more thought into your software decisions. Find out the other reasons why you need to look closer at the software you're running across your operations.
Technology, like medicine, is only effective if the right formula/dose is prescribed and “taken as directed.” Here are the three habits you need to adopt now if you want to avoid the side effects of “wrong” technology decisions and ultimately get relief from the "triple squeeze" choking your business.
Find out how one Fortune 1000 manufacturing company is going to save $1.1 million annually…just by digitizing forms and going paperless with a zero-code, SAP-friendly software solution.
A new survey indicates that while bank branch employees are eager for more digital tools, they still aren’t getting what they need. So, the question is: Are you ready to bring your bank into the digital age?
There's a lot more to consider than just the temperature rating when choosing a handheld mobile computer or tablet – or even an RFID reader, barcode scanner, printer, or wearable – for use in cold chains (or cold weather). So, Andre Luecht took the time to detail what other factors influence the performance of technology devices, accessories and supplies in different types of cold settings so that you always make the right choice for your operation the first time.
AI, robots and other automation technologies will help you drive operational improvements sometime in the future. But, today, you need to be using voice-command automation (which is not the same thing as the voice-directed picking “solutions” you’re struggling with today.) Find out how voice-command automation differs from the other ways your frontline workers are using voice technology today.
The faster your store teams can process inbound goods and get ingredients, supplies, and other items put away, the faster they can turn their attention back to revenue-generating activities, like serving guests.
