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Empowering the Frontline, Together

The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.

Beyond the Horizon: The Unstoppable Currents Shaping the Channel in 2026

April 2026 marks 10 years of Zebra’s award-winning PartnerConnect programme. The anniversary comes at a pivotal moment for the channel, not least with AI turning more frontline tasks into intelligent operations performed and overseen by an increasingly informed and connected frontline workforce.

Winning Together: Forging a Truly Connected Frontline

Earlier this year, at our Channel Partner Summit, the buzz of excitement was unmistakable. The conversations with our partners, the lifeblood of our ecosystem, consistently circled back to a significant evolution in our industry.

Winning Together: Our Commitment to Partner Success

In the next edition of our Winning Together blog series, I want to talk about how one of the best parts of my role as CMO of Zebra is the opportunity to talk with our customers and partners. The early part of the year is a great time to gather with them in person at trade shows like NRF and our Channel Partner Summits.

Collaborating for Accessibility: Enabling Technology Together

At Zebra Technologies, we believe in the power of collaboration to create a more inclusive world. We have made a commitment to improving accessibility, and we are proud to work with third parties to ensure our hardware and our partner’s software applications

Building a B2B Commerce Ecosystem for the Modern Buyer

Over the last couple years, an unfortunate but true joke has circulated around the Zebra offices related to the fact that it was easier to buy an actual, real-life zebra online through your favorite search engine – in no more than three clicks – than it was to use our Zebra Technologies’ website (www.zebra.com) to buy one of our products. The good news: this is no longer the case with our new “How to Buy” experience!

The Magic of Technology Begins and Ends with Partners

Should you bring in a partner to help you research, design, or implement business technology? Or should you handle everything in house? Larry Walsh, CEO, Chief Analyst & Founder of Channelnomics, explains exactly how resellers, systems integrators, and service providers can help you most effectively translate concepts of how you want things to work into reality.

How Zebra Technology Solutions Have Impacted Frontline Workers the Past Decade

Many frontline jobs have become harder to do over the last decade. That’s why we have further accelerated our innovative approach at Zebra since making our largest acquisition 10 years ago. We want to create new ways of working to help make frontline jobs more efficient, impactful, and fulfilling. Learn more about how we're driving advancements that help frontline workers.

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