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In my years leading technology and product teams, I have witnessed a fundamental shift in how businesses operate. The frontline, once disconnected from the digital core, now stands as the epicenter of value creation.
It’s a familiar pattern in technology: the differentiator of yesterday becomes the table stakes of today. For years, having an AI strategy was a competitive advantage; now, it’s an expectation.
The idea of a fully autonomous warehouse - a "dark facility" running on its own - is an inspiring vision for the logistics industry. However, the path to achieving it is filled with immense practical challenges.
A striking paradox is unfolding in boardrooms worldwide. Companies are investing heavily in AI, yet a recent Hoover Institution study found over 80% of them report no meaningful productivity impact.
The most critical part of any package’s journey is the final 50 feet. It’s a moment filled with anticipation for the recipient, but also potential anxiety.
The devices that power your frontline are the heart of your operations. Your Zebra scanners, printers, and mobile computers function as the critical link between your physical and digital worlds.
In a dynamic business environment, stability, reliability, and a clear path forward are not just beneficial – they are essential for success. As you navigate your technology investments, we want to reaffirm Zebra's unwavering commitment to being the partner you can trust, both now and in the future.
At the start of each year, CES offers a compelling glimpse into the future of technology. While much of the focus is on the latest consumer innovations, I find the most impactful story of technological evolution unfolds outside the main event.
A significant shift is coming to the European retail landscape. New regulations signal the end of wasteful practices and the beginning of a more transparent, circular economy.
I recently had the pleasure of joining a fascinating discussion with Deborah Weinswig of Coresight Research and my colleague, Chip Yager from Zebra Technologies. We explored the evolving landscape of self-service technology in retail.
Bringing our partners together from across Latin America for our Channel Partner Summit always creates a unique and powerful reminder that our greatest achievements happen when we work in concert toward a common goal.
The energy at our recent Channel Partner Summit in Orlando felt palpable. Everywhere you turned, conversations buzzed with the potential of AI.
AI commands headlines and captures imaginations, promising a future of unparalleled efficiency. Yet for executives leading operations in retail, manufacturing, and transportation, the practical application of AI often feels distant from the hype.
In today's fast-paced digital economy, the frontline of business pulses with activity.
AI-driven frontline operations will require companies to develop new capabilities that augment their current approach. Previously we explored how Asset Visibility delivers a complete, real-time view of the entire frontline environment, critical to provide AI models with knowledge of the current situation.
When we work together with our partners, colleagues, and technology experts, we feel a powerful sense of community and shared purpose.
As leaders, we constantly pursue new ways to improve operational efficiency and empower our people. We invest in digital tools to make work simpler and more productive. Yet, when I connect with frontline workers in retail, logistics, and manufacturing, I often witness a disconnect between our intentions and their reality.
Each January, the tech world converges on Las Vegas for the Consumer Electronics Show (CES), offering a preview of the future. We see smarter homes, next-generation gadgets, and brilliant displays.
The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.
April 2026 marks 10 years of Zebra’s award-winning PartnerConnect programme. The anniversary comes at a pivotal moment for the channel, not least with AI turning more frontline tasks into intelligent operations performed and overseen by an increasingly informed and connected frontline workforce.
Retailers today navigate a fiercely competitive environment. Consumers expect, and demand, seamlessly connected shopping experiences, whether they shop online or in-store.
Bringing together thousands of the brightest minds in our industry at our Channel Partner Summit sparks incredible collaboration and reinforces a fundamental truth about our business: technology alone does not solve challenges, people do.
In the fast-paced world of retail, your team relies on a growing arsenal of mobile devices. Handheld computers manage inventory in the aisle, tablets process sales from anywhere on the floor, and wearables keep associates connected and informed.
Legendary ice hockey player Wayne Gretzky famously said, “You miss 100% of the shots you don’t take.” In the highly competitive footwear retail market, this translates to an absolute truth: you miss 100% of the sales you cannot fulfill.
The retail landscape continues its rapid evolution, especially across the Asia Pacific region. Today’s shoppers enter stores with high expectations for a digitally enhanced journey.
Retail associates often face overwhelming app fatigue. Disjointed communication tools and isolated point solution applications cause unnecessary friction during their daily shifts.
In today’s demanding business environment, challenges like labor shortages and supply chain disruptions test the resilience of every organization as the pressure to deliver better results with fewer resources is constant.
If you attended the National Retail Federation (NRF) Big Show this year, you might have seen a few eye-catching cars navigating the busy streets of New York, wrapped in the iconic Zebra stripes and featuring our name alongside our latest acquisition, Elo.
The modern retail environment presents a persistent challenge: a gap between what happens at the point of sale and what store associates actually do.
A recent story that caught my eye involved a rather audacious theft. Somewhere on a route between Italy and Poland, thieves made off with a truck carrying twelve tons of chocolate bars.
SAP enterprise systems provide the robust foundation that successful businesses rely on to manage, track, and process complex order, inventory, and industrial workflows. This centralized structure is highly optimized for strategic data management and core business operations.
I recently returned from Orlando where the energy at our Channel Partner Summit was undeniable. Spending time with our partners is always a highlight for me, but this year felt different.
Picture this: it is the peak of the holiday shopping season. Every register has a long line, associates race to fulfill online orders, and the stockroom buzzes with activity. Suddenly, a handheld scanner in a key department stops working. The frontline associate feels stranded.
The familiar barcode, a staple of commerce for over 50 years, triggers the checkout beep we all know. It reliably tells a scanner a product's identity, its Global Trade Item Number (GTIN).
Earlier this year, at our Channel Partner Summit, the buzz of excitement was unmistakable. The conversations with our partners, the lifeblood of our ecosystem, consistently circled back to a significant evolution in our industry.
The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.
In the next edition of our Winning Together blog series, I want to talk about how one of the best parts of my role as CMO of Zebra is the opportunity to talk with our customers and partners. The early part of the year is a great time to gather with them in person at trade shows like NRF and our Channel Partner Summits.
Manufacturing and logistics leaders face a complex, shifting landscape. The relentless pace of e-commerce, persistent labor shortages, and rising consumer expectations demand a new approach to operational strategy.
For logistics and postal leaders, the last mile has become the most critical and complex part of the entire supply chain. The pressure to improve its efficiency is immense, driven by the relentless growth of e-commerce, soaring customer expectations for speed and the high operational cost of failed deliveries.
Speed gets all the headlines in fulfillment centers. Warehouses and distribution hubs across the globe are facing immense pressure from tighter service-level agreements built on continually rising consumer expectations.
Zebra's Channel Partner Summit provides a vital opportunity to connect with the partners who help us deliver solutions to our customers every day. This year’s conversations centered on Winning Together.
In the dynamic world of frontline operations, the spotlight has been on optimizing workflows through Asset Visibility, a critical pillar of operational intelligence discussed in my previous blog post.
Last month, Zebra and Clearview, a Zebra industrial automation distributor, hosted a launch event to officially open our new Industrial Automation Center of Excellence. The two-day launch event underscored our commitment to collaboration and innovation in fixed industrial scanning and machine vision. Today, I want to share with you the story behind this initiative. The center is more than just a facility; it represents our vision for the future of industrial operations—a future where technology serves people and empowers organizations to thrive.
It is with deep sadness and immense gratitude that we remember Edward Donald Barkan, Senior Fellow at Zebra Technologies and a true pioneer in Automatic Identification and Data Capture (AIDC). While we mourn his loss, we celebrate a life defined by innovation, inspiration, and humanity.
Turnover rates for warehouse and storage workers remain significantly higher than in other sectors. According to recent data from the U.S. Bureau of Labor Statistics, annual churn in transportation, warehousing and utilities is currently around 43%.
If you’ve ever managed a team on the frontline, whether in a warehouse, a hospital, or a retail store, you know how challenging the work can be.
Looking to simplify your inventory management processes in secure facilities? Let’s talk about how RFID technology can make things easier and more efficient for you! It’s a given that managing inventory in secure controlled environments can be challenging. But with recent advancements in offline RFID and barcode technology, you can enhance security and efficiency without the hassle of manual methods. Imagine a world where your inventory counts are fast, accurate, and save you precious time. Even in facilities like SCIFs (Sensitive Compartmented Information Facilities) where stringent security protocols govern every aspect of operation to safeguard classified or restricted information. Strict access control measures require personnel to have security clearances for entry and regulate the use of equipment, ensuring that items like cameras, scanners, and computers adhere to rigorous security controls.
Before a pair of shoes reaches your doorstep, it may pass through up to 30 touchpoints where Zebra products, solutions, or workers using Zebra devices play a critical role in its journey.
When Kevin Lawton, host of The New Warehouse Podcast, visited the Zebra Robotics demo center in San Jose, we didn’t just demonstrate Zebra Symmetry™ Fulfillment. We put him to work. With just a few minutes of instruction, Kevin went through a complete warehouse workflow, from building a cart at induction to picking items in the warehouse and unloading finished orders at a packout station. “I had minimal — minimal — training on this. So you can see how easy it is,” Lawton said after completing his first day on the job. In addition to giving Kevin an immersive experience, I sat down with him and Cody Upp, Zebra’s head of commercial robotics sales and solutions, to record a full podcast episode. Here are some of the high points from our interview.
Today is an important day for Zebra as the company unveils its brand refresh. While our logo hasn’t changed, our new brand platform, “Better Every Day” represents a strategic evolution and tighter alignment with modern technology trends which recognize the impact that automation and AI are having on frontline workflows.
