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The manufacturing landscape across the Asia Pacific region faces a profound operational shift. As organizations digitize their factory floors and supply chains, they encounter a critical intersection of human workforce dynamics and technological advancement.
April 2026 marks 10 years of Zebra’s award-winning PartnerConnect programme. The anniversary comes at a pivotal moment for the channel, not least with AI turning more frontline tasks into intelligent operations performed and overseen by an increasingly informed and connected frontline workforce.
As leaders, we constantly pursue new ways to improve operational efficiency and empower our people. We invest in digital tools to make work simpler and more productive. Yet, when I connect with frontline workers in retail, logistics, and manufacturing, I often witness a disconnect between our intentions and their reality.
The familiar barcode, a staple of commerce for over 50 years, triggers the checkout beep we all know. It reliably tells a scanner a product's identity, its Global Trade Item Number (GTIN).
Every day, your frontline workers navigate a complex world of tasks. They operate vehicles on highways, forklifts in warehouses, and equipment on airport tarmacs. In all these environments, a common, persistent risk exists right in the palm of their hands.
In logistics, what you can’t see can hurt you. Every moment a package is unaccounted for between scans represents a blind spot, a gap in the story of its journey.
Latin America’s fields and farms feed a significant portion of the world. The region produces more than a third of global agricultural exports, from Colombian coffee to Brazilian beef.
Bringing together thousands of the brightest minds in our industry at our Channel Partner Summit sparks incredible collaboration and reinforces a fundamental truth about our business: technology alone does not solve challenges, people do.
After two decades in the transportation and logistics (T&L) sector, I find its constant motion continues to fascinate me. Our industry serves as the circulatory system for the global economy, and its pulse reflects the pressures and priorities of our time.
The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.
