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Beyond the Horizon: The Unstoppable Currents Shaping the Channel in 2026

April 2026 marks 10 years of Zebra’s award-winning PartnerConnect programme. The anniversary comes at a pivotal moment for the channel, not least with AI turning more frontline tasks into intelligent operations performed and overseen by an increasingly informed and connected frontline workforce.

Tackling Frontline Challenges with a Unified Collaboration Platform

As leaders, we constantly pursue new ways to improve operational efficiency and empower our people. We invest in digital tools to make work simpler and more productive. Yet, when I connect with frontline workers in retail, logistics, and manufacturing, I often witness a disconnect between our intentions and their reality.

The High Cost of a Single Glance: Rethinking Frontline Safety

Every day, your frontline workers navigate a complex world of tasks. They operate vehicles on highways, forklifts in warehouses, and equipment on airport tarmacs. In all these environments, a common, persistent risk exists right in the palm of their hands.

WSJ AI Top 10

The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.

What Our Ride at NRF Says About the Future of Retail

If you attended the National Retail Federation (NRF) Big Show this year, you might have seen a few eye-catching cars navigating the busy streets of New York, wrapped in the iconic Zebra stripes and featuring our name alongside our latest acquisition, Elo.

Collaborating for Accessibility: Enabling Technology Together

At Zebra Technologies, we believe in the power of collaboration to create a more inclusive world. We have made a commitment to improving accessibility, and we are proud to work with third parties to ensure our hardware and our partner’s software applications

In Fulfillment, How You Automate Matters

Speed gets all the headlines in fulfillment centers. Warehouses and distribution hubs across the globe are facing immense pressure from tighter service-level agreements built on continually rising consumer expectations.

Winning Together: Our Commitment to Partner Success

In the next edition of our Winning Together blog series, I want to talk about how one of the best parts of my role as CMO of Zebra is the opportunity to talk with our customers and partners. The early part of the year is a great time to gather with them in person at trade shows like NRF and our Channel Partner Summits.

The Intelligent Factory: Turning AI-Powered Vision into Frontline Value

As leaders in the manufacturing industry, we constantly navigate a landscape of disruption. From volatile supply chains and fluctuating market demands to persistent labor shortages, the pressure to perform is immense. Many of us have turned to digital transformation as the answer, and rightly so.

How to Improve Last-Mile Efficiency with AI-Enabled Devices

For logistics and postal leaders, the last mile has become the most critical and complex part of the entire supply chain. The pressure to improve its efficiency is immense, driven by the relentless growth of e-commerce, soaring customer expectations for speed and the high operational cost of failed deliveries.

Declutter Your Backroom, Supercharge Your Frontline.

In the fast-paced world of retail, your team relies on a growing arsenal of mobile devices. Handheld computers manage inventory in the aisle, tablets process sales from anywhere on the floor, and wearables keep associates connected and informed.

Putting Automation to Work: From Tedious Tasks to Tangible Triumphs

AI-driven frontline operations will require companies to develop new capabilities that augment their current approach. Previously we explored how Asset Visibility delivers a complete, real-time view of the entire frontline environment, critical to provide AI models with knowledge of the current situation.

How a Unified Demand Signal Drives Better Inventory Decisions

Imagine a customer walking into your store, smartphone in hand. An item they desperately want sits out of stock on the shelf. Within seconds, they locate that exact product on a competitor’s app, and with a few taps, the sale vanishes completely.

Unlocking the Power of Asset Visibility for Frontline Operations

In the fast-paced world of frontline operations, where distribution centers race to ship packages, retail stores are crowded with shoppers, and manufacturing plants strain to meet tight schedules, it is increasingly difficult to orchestrate all the simultaneous activities it takes to be successful. Companies are finding that they need to track more information than ever – accurate, real-time information.

Remembering Ed Barkan: A Visionary, Innovator, and Friend

It is with deep sadness and immense gratitude that we remember Edward Donald Barkan, Senior Fellow at Zebra Technologies and a true pioneer in Automatic Identification and Data Capture (AIDC). While we mourn his loss, we celebrate a life defined by innovation, inspiration, and humanity.

Revolutionizing Automation: How 3D Imaging is Transforming Industries

In the rapidly evolving landscape of industrial automation, staying ahead of the curve is paramount. Enter 3D imaging technology—a game-changer that is transforming manufacturing, logistics, and industrial operations by offering unprecedented precision and efficiency. As industries strive to enhance their competitiveness, understanding the capabilities and applications of 3D imaging is crucial.

Smart Cameras: The Future of Industrial Efficiency and Precision in Machine Vision

In the ever-evolving landscape of intelligent automation and manufacturing, smart cameras have emerged as pivotal tools transforming machine vision technology. With advancements in edge processing and seamless integration capabilities, these devices are redefining the way industries approach efficiency and precision. As manufacturers, logistics operators, and warehouse professionals seek to optimize operations, smart cameras offer a promising solution for intelligent automation. By delivering real-time insights, and automated decision-making capabilities, robust, scalable, and adaptable smart cameras are ideal for a diverse range of industrial applications.

How Leaders Can Build a Stronger Connection with Workers

As the backbone of retail, healthcare, manufacturing, and transportation and logistics (T&L) businesses, frontline workers drive results. Yet, according to Korn Ferry, a new study reveals that more than three-quarters (77%) of these workers believe senior leaders fail to understand their daily challenges.

The Vision Behind Zebra’s Industrial Automation Center of Excellence

Last month, Zebra and Clearview, a Zebra industrial automation distributor, hosted a launch event to officially open our new Industrial Automation Center of Excellence. The two-day launch event underscored our commitment to collaboration and innovation in fixed industrial scanning and machine vision. Today, I want to share with you the story behind this initiative. The center is more than just a facility; it represents our vision for the future of industrial operations—a future where technology serves people and empowers organizations to thrive.

The Magic of Technology Begins and Ends with Partners

Should you bring in a partner to help you research, design, or implement business technology? Or should you handle everything in house? Larry Walsh, CEO, Chief Analyst & Founder of Channelnomics, explains exactly how resellers, systems integrators, and service providers can help you most effectively translate concepts of how you want things to work into reality.

Why You Should Ask Your Technology Partner about Past Mistakes

Want to make the right decisions for your tech project? Ask your tech partner about the mistakes they have made in the past. The ideal partner will possess extensive firsthand experience across a variety of IT implementations, equipping them with the expertise to steer you clear of typical and expensive project pitfalls.

A Closer Look at How AI Changes the Way We Work

As business leaders, we constantly look for ways to streamline operations, empower teams, and deliver better results. If you’ve ever wondered how AI could make your frontline team’s workday smoother, more efficient, and maybe even a little less stressful, the Frontline AI Summit offered some exciting answers. Hosted by Zebra Technologies, this event brought together some of the sharpest minds in the industry to talk about how AI is already transforming operations and what’s next.

Driving Intelligent Operations So Organizations Can Be Better Every Day

Today is an important day for Zebra as the company unveils its brand refresh. While our logo hasn’t changed, our new brand platform, “Better Every Day” represents a strategic evolution and tighter alignment with modern technology trends which recognize the impact that automation and AI are having on frontline workflows.

Intelligent Operations Empower Frontline Heroes

The way we work is changing, and it’s happening fast. Across industries like manufacturing, retail, and transportation and logistics (T&L), businesses are embracing smarter, faster, and more connected ways of working. Why? Because the world demands it. Customers expect flawless service, employees want meaningful roles, and companies need to stay resilient in the face of constant change. But how do we get there? The answer lies in intelligent operations.

Robotics Can Help 3PLs Reduce Turnover and Attract Talent

Turnover rates for warehouse and storage workers remain significantly higher than in other sectors. According to recent data from the U.S. Bureau of Labor Statistics, annual churn in transportation, warehousing and utilities is currently around 43%.

SAP Mobile Advisor: How to Choose the Best WMS for SAP S/4HANA

If you're an SAP customer looking to migrate from SAP ECC to SAP S/4HANA to better support frontline workers and back-office processes, you may be wondering: "Should I choose SAP Extended Warehouse Management (EWM) or Stock Room Management (SRM)?" This post will help you arrive at the right answer for your business.

One Device, Infinite Frontlines

If you’ve ever wrestled with outdated workstations, limited connectivity, or technology that feels more like a barrier than a tool, you’re not alone. Across industries, from retail and healthcare to logistics and manufacturing, the need for smarter, more flexible solutions is clear. The ZEC500 Enterprise Computer isn’t just another device. It’s a way to untangle the complexities of modern workflows and create a seamless, efficient experience for businesses, their employees and customers alike.

G10 Fulfillment Enables Growth, Cost Savings with Zebra Robotics

Although it’s been less than a year since the launch of Zebra Symmetry™ Fulfillment, the impact it’s having on end users is truly exceptional. During a recent livestream on Supply Chain Now, I had the privilege of hearing about those benefits from a customer’s perspective. Bryan Wright, CTO and COO of G10 Fulfillment, shared the real-world challenges that led to his company’s search for automation, and why they ultimately chose to work with Zebra.

Zebra RFID Forum Part One – Could This Finally be the Year of RFID?

In the world of technology, the expectations for RFID to become a game-changer have been clear for decades. Yet, as Nuno Miguel Guimarães from Sensormatic highlighted during Zebra’s inaugural RFID Forum in Prague, the industry has long heralded each year as “the year of RFID.”

Track Assets Easily with a Lightweight, All-Touch Handheld RFID Reader

In today’s fast-paced industries, ranging from logistics to retail and manufacturing, the need for precision, efficiency, and real-time visibility into assets has become a critical factor for success. Organizations under constant pressure to streamline operations want to cut costs and maintain agility, making it essential to adopt tools that enhance productivity and simplify complex workflows.

Are Hospitals Taking a Gamble on AI? Part One

Discover how hospitals are navigating the complex landscape of artificial intelligence in “Are Hospitals Taking a Gamble on AI? Part One” by Lorna Hopkin, Marketing Lead, Healthcare EMEA at Zebra Technologies. Set against the backdrop of the HIMSS 2025 conference in Las Vegas, the article explores the role of AI in healthcare, from streamlining administrative tasks to enhancing clinical practices like radiology and patient predictions. Dive into discussions on AI governance, digital maturity, and the challenges and opportunities AI presents in transforming healthcare efficiency. Stay tuned for part two, which delves deeper into overcoming data and connectivity hurdles.

The Future of Community Nursing

I am drawn to extraordinary people. People that do things above and beyond the call of duty. My friendship group comprises sports champions, business entrepreneurs and adventurers. Intelligent, confident people that excel in a multitude of outlets, and rarely follow the norm. Which is why I felt so at home. I was surrounded by a room full of people I felt in awe of. Not sports heroes or boardroom execs but people that show up every day and make the world a better place. People that deal with the deprived, those with complex health issues - physical and mental. They operate calmly in situations that would fill me with fear. The most unsung of heroes. Community nurses.

The New Warehouse Podcast Takes Zebra for a Test Drive

When Kevin Lawton, host of The New Warehouse Podcast, visited the Zebra Robotics demo center in San Jose, we didn’t just demonstrate Zebra Symmetry™ Fulfillment. We put him to work. With just a few minutes of instruction, Kevin went through a complete warehouse workflow, from building a cart at induction to picking items in the warehouse and unloading finished orders at a packout station. “I had minimal — minimal — training on this. So you can see how easy it is,” Lawton said after completing his first day on the job. In addition to giving Kevin an immersive experience, I sat down with him and Cody Upp, Zebra’s head of commercial robotics sales and solutions, to record a full podcast episode. Here are some of the high points from our interview.

Smarter Labeling: How Automation Software Transforms Print Efficiency & Quality

Label printing plays an important role in ensuring operational efficiency, product traceability, and regulatory compliance in industries like manufacturing, transportation & logistics, retail, and healthcare. Whether it's labeling parts on a production line, shipping packages, tagging retail inventory, or identifying medical supplies, the accuracy and consistency of labels directly impact business outcomes and the global supply chain.

Are Hospitals Taking a Gamble on AI? Part Two

Explore the transformative role of AI in healthcare in “Are Hospitals Taking a Gamble on AI? Part Two” by Lorna Hopkin, Marketing Lead at Zebra Technologies. Discover how AI is enhancing triage processes, optimizing patient wait times, and supporting healthcare professionals with intuitive tools. This insightful article delves into AI’s ethical considerations, data challenges, and the importance of patient-centered care. Learn why investing in AI isn’t a gamble but a strategic move towards a smarter, more efficient healthcare system. Join the conversation on AI’s potential to revolutionize patient outcomes and healthcare delivery.

Real-Time Visibility and Workforce Connectivity Transform Logistics Operations

Transportation & logistics (T&L) leaders confront a fast-moving landscape where agility and precision define success. Our study titled, “Impact of Intelligent Operations” which was done in collaboration with Oxford Economics offers fresh insights into how intelligent operations transform this vital industry.

Optimize Every Second of Every Fulfillment Workflow with Up to 30% Fewer Robots

The scarcity of labor resources and high costs of robotics ownership are pushing fulfillment companies to rethink their automation strategies. Zebra addressed these challenges head on in a recent Making the Case report published in collaboration with Modern Materials Handling. This report delves into the top challenges fulfillment operations are dealing with on the robotics front today. It reveals how a collaborative approach to autonomous mobile robots (AMRs) can help you overcome automation hurdles, operate more efficiently, and enhance overall performance and profitability.

The Zebra Mobile Computing AI Suite Makes Frontline Work Better for Everyone

Picture this: It’s a busy morning in a bustling retail store. Shelves need restocking, customers have questions, and associates juggle tasks to keep operations running smoothly. Meanwhile, in a warehouse across town, workers navigate aisle after aisle to locate products, prepare shipments, and reconcile inventory. At the same time, a driver is frantically trying to find the packages for their delivery in the back of their van to keep up with the delivery schedule.

Building a B2B Commerce Ecosystem for the Modern Buyer

Over the last couple years, an unfortunate but true joke has circulated around the Zebra offices related to the fact that it was easier to buy an actual, real-life zebra online through your favorite search engine – in no more than three clicks – than it was to use our Zebra Technologies’ website (www.zebra.com) to buy one of our products. The good news: this is no longer the case with our new “How to Buy” experience!

Zebra Technologies Recognized Again in the Gartner® Hype Cycle™ for Intralogistics Smart Robots and Drones

Gartner, Inc., a research and advisory firm, has identified Zebra Technologies as a Sample Vendor in its Hype Cycle for Intralogistics Smart Robots and Drones, 2025 report. We’re proud to be recognized in both the Collaborative Aisle Picking Robots and Autonomous Mobile Robots (Transport) categories for the second year in a row and are making complimentary access to the research available for a limited time.

Detachable Carts Unleash the Full Potential of AMR-Assisted Picking

Although there’s a growing understanding of how autonomous mobile robots (AMRs) can reduce warehouse travel, we need to be asking a much more important question. How can a real-world operation transform the efficiency of its fulfillment workflows by optimizing both robots and people?

Empowering Your Business with AI: The Role of Real-Time Data Capture

Unlock the full potential of AI in your business operations by integrating automated data capture. Discover how tools like RFID tags, barcodes, and environmental sensors can provide AI with the comprehensive data it needs to make smart decisions, spot patterns, and enhance efficiency. Ensure real-time visibility and seamless data access to empower AI-driven insights and streamline your operations. Learn from Andy Zosel’s expert insights in this latest Forbes Technology Council article on leveraging AI and data capture for superior business intelligence.

The One Question You Must Ask Before Deploying a Machine Vision System

The features and functionality of the cameras, sensors, and scanners used across your vision system won’t matter if you don’t have the right software underneath. Software is the glue. So, I'm curious: Did you closely inspect the software needed to run each of those pieces of hardware before buying them? Did you consider how easy (or difficult) it would be to get all the software platforms to work together as part of "one system"? Or have you found the software complicating things since putting those new hardware components in place? No matter your answer, you need to read this post.

Out-of-Stocks: A Hidden Crisis in Retail

When store shelves are empty, people clearly notice. While that’s a problem, the bigger issue is what people are missing before that empty shelf becomes apparent. Let’s look at that for a minute and talk about what more retailers can be doing behind the scenes to avoid out-of-stocks and solve this hidden crisis.

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