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Imagine a customer walking into your store, smartphone in hand. An item they desperately want sits out of stock on the shelf. Within seconds, they locate that exact product on a competitor’s app, and with a few taps, the sale vanishes completely.
If you attended the National Retail Federation (NRF) Big Show this year, you might have seen a few eye-catching cars navigating the busy streets of New York, wrapped in the iconic Zebra stripes and featuring our name alongside our latest acquisition, Elo.
Every day, your frontline workers navigate a complex world of tasks. They operate vehicles on highways, forklifts in warehouses, and equipment on airport tarmacs. In all these environments, a common, persistent risk exists right in the palm of their hands.
After navigating the energetic cacophony of NRF 2026, one thing is abundantly clear: the retail industry's conversation around AI has pivoted from the theoretical to the practical.
Bringing together thousands of the brightest minds in our industry at our Channel Partner Summit sparks incredible collaboration and reinforces a fundamental truth about our business: technology alone does not solve challenges, people do.
The retail landscape continues its rapid evolution, especially across the Asia Pacific region. Today’s shoppers enter stores with high expectations for a digitally enhanced journey.
Earlier this year, at our Channel Partner Summit, the buzz of excitement was unmistakable. The conversations with our partners, the lifeblood of our ecosystem, consistently circled back to a significant evolution in our industry.
In the fast-paced world of frontline operations, where distribution centers race to ship packages, retail stores are crowded with shoppers, and manufacturing plants strain to meet tight schedules, it is increasingly difficult to orchestrate all the simultaneous activities it takes to be successful. Companies are finding that they need to track more information than ever – accurate, real-time information.
The challenges facing AI today, such as data scarcity and quality concerns, might seem daunting, but they also present an opportunity. By turning to the wealth of data generated on the frontline, businesses can create more intelligent, efficient, and adaptive systems.
In part one of the series, I shared my experience attending Zebra’s inaugural RFID Forum in Prague. As we continue our journey through our first-ever RFID Forum, it’s evident that RFID is not just a buzzword but a pivotal technology driving tangible change across industries.
