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Empowering the Frontline, Together

The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.

The Intelligent Factory: Turning AI-Powered Vision into Frontline Value

As leaders in the manufacturing industry, we constantly navigate a landscape of disruption. From volatile supply chains and fluctuating market demands to persistent labor shortages, the pressure to perform is immense. Many of us have turned to digital transformation as the answer, and rightly so.

The $32M Size 9: The Hidden Cost of Inaccurate Inventory

Legendary ice hockey player Wayne Gretzky famously said, “You miss 100% of the shots you don’t take.” In the highly competitive footwear retail market, this translates to an absolute truth: you miss 100% of the sales you cannot fulfill.

Beyond the Hype: How Retail Leaders Put AI to Work on the Frontline

At the start of each year, CES offers a compelling glimpse into the future of technology. While much of the focus is on the latest consumer innovations, I find the most impactful story of technological evolution unfolds outside the main event.

From Waste to Value: Navigating the EU’s New Era of Retail Responsibility

A significant shift is coming to the European retail landscape. New regulations signal the end of wasteful practices and the beginning of a more transparent, circular economy.

The Barcode Gets a Digital Upgrade. What’s Next for Your Business?

The familiar barcode, a staple of commerce for over 50 years, triggers the checkout beep we all know. It reliably tells a scanner a product's identity, its Global Trade Item Number (GTIN).

The Blueprint for Frontline AI: A Conversation on Driving Real-World Results

AI commands headlines and captures imaginations, promising a future of unparalleled efficiency. Yet for executives leading operations in retail, manufacturing, and transportation, the practical application of AI often feels distant from the hype.

WSJ AI Top 10

The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.

How to Secure the Logistics Frontline Against Modern Endpoint Threats

Cybersecurity discussions usually focus on server racks and cloud infrastructure. Executive teams spend millions fortifying data centers against external intrusions. Yet, logistics risk profiles expand dramatically at the physical point of parcel delivery.

Advanced AI and Machine Vision Build Resilient Supply Chains

Manufacturing and logistics leaders face a complex, shifting landscape. The relentless pace of e-commerce, persistent labor shortages, and rising consumer expectations demand a new approach to operational strategy.