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Beyond the Hype: How AI on the Frontline Forges the Future of Retail

Retailers today navigate a fiercely competitive environment. Consumers expect, and demand, seamlessly connected shopping experiences, whether they shop online or in-store.

The Hidden Cost of “Cheap”: How Non-Certified Supplies Can Damage Your Operations

Enterprise operations run on precision, yet a single unreadable barcode label threatens to halt your entire workflow. You rely on printers to keep products moving, but choosing cheap, non-certified supplies often introduces unexpected chaos into your daily processes.

Empowering the Frontline, Together

The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.

AI Tools Empower Retail Associates and Reduce Margin Leakage

Retail associates often face overwhelming app fatigue. Disjointed communication tools and isolated point solution applications cause unnecessary friction during their daily shifts.

Your People, Not Your Platforms, Will Unlock AI’s True Potential

A striking paradox is unfolding in boardrooms worldwide. Companies are investing heavily in AI, yet a recent Hoover Institution study found over 80% of them report no meaningful productivity impact.

From the Competition Floor to the Frontline: Nurturing Tomorrow’s Innovators

The air at a FIRST® Robotics competition crackles with a unique energy. You feel a powerful mix of excitement, intense focus, and pure ingenuity.

Winning Together: Forging a Truly Connected Frontline

Earlier this year, at our Channel Partner Summit, the buzz of excitement was unmistakable. The conversations with our partners, the lifeblood of our ecosystem, consistently circled back to a significant evolution in our industry.

From Friction to Flow: Unifying Your Frontline Device Fleet

The devices that power your frontline are the heart of your operations. Your Zebra scanners, printers, and mobile computers function as the critical link between your physical and digital worlds.

Partnership Connects Retail POS Signals to Store Tasks

The modern retail environment presents a persistent challenge: a gap between what happens at the point of sale and what store associates actually do.

WSJ AI Top 10

The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.