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Empowering the Frontline, Together

The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.

Winning Together: Forging a Truly Connected Frontline

Earlier this year, at our Channel Partner Summit, the buzz of excitement was unmistakable. The conversations with our partners, the lifeblood of our ecosystem, consistently circled back to a significant evolution in our industry.

The $32M Size 9: The Hidden Cost of Inaccurate Inventory

Legendary ice hockey player Wayne Gretzky famously said, “You miss 100% of the shots you don’t take.” In the highly competitive footwear retail market, this translates to an absolute truth: you miss 100% of the sales you cannot fulfill.

WSJ AI Top 10

The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.

Driving Intelligent Operations So Organizations Can Be Better Every Day

Today is an important day for Zebra as the company unveils its brand refresh. While our logo hasn’t changed, our new brand platform, “Better Every Day” represents a strategic evolution and tighter alignment with modern technology trends which recognize the impact that automation and AI are having on frontline workflows.

Remembering Ed Barkan: A Visionary, Innovator, and Friend

It is with deep sadness and immense gratitude that we remember Edward Donald Barkan, Senior Fellow at Zebra Technologies and a true pioneer in Automatic Identification and Data Capture (AIDC). While we mourn his loss, we celebrate a life defined by innovation, inspiration, and humanity.

Transforming Patient Care Through Technology

As we mark the last day of National Nurses Week in the U.S., Zebra’s Chief Nursing Information Officer and Healthcare Industry Principal, Kassaundra McKnight-Young offers an inspiring glimpse into the evolving role of technology in healthcare. Transitioning from over 31 years on the frontline, she remains dedicated to enhancing patient care by integrating innovative solutions that empower clinicians. Kassaundra passionately discusses her mission to alleviate the burden on nurses, allowing them to focus more on patient care. She also shares her insights on how healthcare professionals can cultivate skills that drive better outcomes and satisfaction. In addition, Kassaundra provides strategic advice on how to leverage technology effectively, emphasizing the importance of choosing solutions that truly enhance clinical practices and align with broader organizational goals.

Zebra Workcloud Suite Empowers the Frontline and Solves Retail Challenges

Frontline workers are the backbone of retail operations, yet their challenges often go unnoticed. From juggling demanding schedules to managing inventory discrepancies and navigating volatile pricing environments, the frontline faces significant hurdles daily. We offer solutions designed to address these pain points head-on. Through Workcloud Shift, Workcloud Inventory Visibility, and Workcloud Lifecycle Pricing, we are transforming how frontline workers do their jobs, fostering connected collaboration, and driving operational excellence.

Retail’s Next Bold Move: Embracing Artificial Intelligence for the Frontline

In the fast-paced world of retail, staying ahead of changing consumer demands is more challenging than ever. As retailers strive to enhance customer experiences and maintain competitiveness, many are turning to the transformative power of artificial intelligence (AI). Zebra Technologies is at the forefront of this movement, offering AI solutions that unlock the potential of frontline operations, allowing retailers to make smarter business decisions.

Celebrating Achievements with Our Global Community

In the fast-paced world of technology, we know that achieving milestones is all about teamwork. Here at Zebra Technologies, we’re fortunate to have a strong culture driven by our employees and incredible customers and partners whose collaboration inspires us to achieve more every day.

It’s Time to Let Go of Your (Business) Traditions

Traditions may offer comfort, but they often deter the changes required for greater fulfillment and success – especially in business. So, how do you move past them without too much discomfort? Zebra's Chief People Officer, Jeff Schmitz, has some recommendations based on personal experience.

Why Is Shopper Satisfaction with Retailers Declining?

Shoppers expect the same things from retailers they always have, including convenience and quality. But it’s seemingly more difficult for retailers to deliver those things now. Why is that? And what can they do to fix it? Here's one retail strategist's perspective.

How Zebra Technology Solutions Have Impacted Frontline Workers the Past Decade

Many frontline jobs have become harder to do over the last decade. That’s why we have further accelerated our innovative approach at Zebra since making our largest acquisition 10 years ago. We want to create new ways of working to help make frontline jobs more efficient, impactful, and fulfilling. Learn more about how we're driving advancements that help frontline workers.

How to Put Responsible AI Into Practice

Responsible AI development, training, testing, and use require ongoing engagement and foundational practices to ensure long-term success and ethical implementation. Here is what you need to do to get started, whether you're an AI model developer, tester, or user.

How You Can Stop Food Waste and Loss in Your Organization

The food wasted annually – the ~1.3 billion tons of food that ends up in the landfill – contains enough calories to feed approximately three billion people for a year! So, why is even a single person experiencing food insecurity or hunger right now? There is clearly enough food being produced to feed everyone on the planet today and then some. In this blog post, Leo Lowy takes a closer look at the root causes of food waste and loss as well as the technology tools that could be applied right now to stop food waste in its tracks at a global level. Read his recommendations.

Why Your “Loss Prevention” Efforts Aren’t Working

Do you know exactly when, where and why losses are happening within your operations? If not, it will be hard to figure out how to prevent them, fix inventory distortion, and eliminate friction within your operations. So, let’s talk about loss detection.

What is a Mobile Device Really Going to Cost You?

Here are some calculations to run and often overlooked factors to consider before you think that a consumer mobile device is going to be “cheaper" than one purpose-built for business or industrial use cases.

Do You Have the Right Amount of RAM?

How much memory do you really need to keep your mobile device from crashing? We ask a mobility expert to explain the (semi-simple) math you should do before buying a device that you’ll be using for business purposes.

The Truth About AI in Business

AI does not start and end with ChatGPT (or whatever other generative AI is creating the most buzz). So, let’s talk about what AI means for your business, including your workers.

Bill Burns: Day One as Zebra CEO

As only the third CEO in Zebra’s history, Bill Burns' vision is to maintain continuity and drive change. Here’s how he plans to do both – with the help of employees, partners and customers.

How AI is Redefining Direct Store Delivery

Perishable good restocks require precise inventory planning by retailers. That’s why predictive ordering AI/ML algorithms may be some of the best innovations since sliced bread. Find out how they work.

Why You Need Outside Expert Guidance During Software Implementations

Your in-house team may struggle to manage a software implementation project because they don't work for the software provider. They only know how the application should work, not how to make it work as it should. Find out what it really takes to define MVP, keep the project on schedule, and ensure software acceptance of end users.

A Look at Labor: Are You Giving Too Much Credit to Technology?

No matter how much technology enables to run your business more efficiently, people are still the ones responsible for your success (and developing the technology that allows you to work in new, better ways so that success becomes possible). So, it's time to give credit where credit is due - and make sure we're thinking about technology in the context of human impact.

Why Your Mobile Device Could Soon “Know It All”

Google and Zebra are pulling out all the stops around mobility (and AI and AR) so you and your employees can source the info needed to more confidently do your jobs and secure more wins. Hear what’s unfolding.

Now Is Not the Time to Retreat from Self-Checkout (SCO)

It may be tempting to push customers toward staffed checkout lanes instead of self-checkout (SCO) to reduce losses. However, doing so could push your most loyal customers away. So, let’s talk about ways to stop SCO-related shrink.

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