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What Our Ride at NRF Says About the Future of Retail

If you attended the National Retail Federation (NRF) Big Show this year, you might have seen a few eye-catching cars navigating the busy streets of New York, wrapped in the iconic Zebra stripes and featuring our name alongside our latest acquisition, Elo.

The Intelligent Factory: Turning AI-Powered Vision into Frontline Value

As leaders in the manufacturing industry, we constantly navigate a landscape of disruption. From volatile supply chains and fluctuating market demands to persistent labor shortages, the pressure to perform is immense. Many of us have turned to digital transformation as the answer, and rightly so.

Winning Together: Forging a Truly Connected Frontline

Earlier this year, at our Channel Partner Summit, the buzz of excitement was unmistakable. The conversations with our partners, the lifeblood of our ecosystem, consistently circled back to a significant evolution in our industry.

From Hours to Minutes: Solving Retail IT Issues Faster, Together

Picture this: it is the peak of the holiday shopping season. Every register has a long line, associates race to fulfill online orders, and the stockroom buzzes with activity. Suddenly, a handheld scanner in a key department stops working. The frontline associate feels stranded.

How to Improve Last-Mile Efficiency with AI-Enabled Devices

For logistics and postal leaders, the last mile has become the most critical and complex part of the entire supply chain. The pressure to improve its efficiency is immense, driven by the relentless growth of e-commerce, soaring customer expectations for speed and the high operational cost of failed deliveries.

Putting Automation to Work: From Tedious Tasks to Tangible Triumphs

AI-driven frontline operations will require companies to develop new capabilities that augment their current approach. Previously we explored how Asset Visibility delivers a complete, real-time view of the entire frontline environment, critical to provide AI models with knowledge of the current situation.

Our commitment to your success

In a dynamic business environment, stability, reliability, and a clear path forward are not just beneficial – they are essential for success. As you navigate your technology investments, we want to reaffirm Zebra's unwavering commitment to being the partner you can trust, both now and in the future.

Declutter Your Backroom, Supercharge Your Frontline.

In the fast-paced world of retail, your team relies on a growing arsenal of mobile devices. Handheld computers manage inventory in the aisle, tablets process sales from anywhere on the floor, and wearables keep associates connected and informed.

Empowering the Frontline, Together

The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.

How To Simplify SAP Workflows on Your Mobile Devices

SAP enterprise systems provide the robust foundation that successful businesses rely on to manage, track, and process complex order, inventory, and industrial workflows. This centralized structure is highly optimized for strategic data management and core business operations.

Beyond the Horizon: The Unstoppable Currents Shaping the Channel in 2026

April 2026 marks 10 years of Zebra’s award-winning PartnerConnect programme. The anniversary comes at a pivotal moment for the channel, not least with AI turning more frontline tasks into intelligent operations performed and overseen by an increasingly informed and connected frontline workforce.

The High Cost of a Single Glance: Rethinking Frontline Safety

Every day, your frontline workers navigate a complex world of tasks. They operate vehicles on highways, forklifts in warehouses, and equipment on airport tarmacs. In all these environments, a common, persistent risk exists right in the palm of their hands.

Better Every Day: How We Can Empower Healthcare’s Frontline Workers

I recently had the privilege of joining a host of industry leaders and innovators at the 40th GS1 Global Healthcare Summit. The energy at the conference felt distinct. In every session and conversation, a shared purpose resonated: to tackle the immense pressures on our healthcare systems not as individual organizations, but as a connected ecosystem.

Tackling Frontline Challenges with a Unified Collaboration Platform

As leaders, we constantly pursue new ways to improve operational efficiency and empower our people. We invest in digital tools to make work simpler and more productive. Yet, when I connect with frontline workers in retail, logistics, and manufacturing, I often witness a disconnect between our intentions and their reality.

WSJ AI Top 10

The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.

Retail’s Next Bold Move: Embracing Artificial Intelligence for the Frontline

In the fast-paced world of retail, staying ahead of changing consumer demands is more challenging than ever. As retailers strive to enhance customer experiences and maintain competitiveness, many are turning to the transformative power of artificial intelligence (AI). Zebra Technologies is at the forefront of this movement, offering AI solutions that unlock the potential of frontline operations, allowing retailers to make smarter business decisions.

How Leaders Can Build a Stronger Connection with Workers

As the backbone of retail, healthcare, manufacturing, and transportation and logistics (T&L) businesses, frontline workers drive results. Yet, according to Korn Ferry, a new study reveals that more than three-quarters (77%) of these workers believe senior leaders fail to understand their daily challenges.

A Closer Look at How AI Changes the Way We Work

As business leaders, we constantly look for ways to streamline operations, empower teams, and deliver better results. If you’ve ever wondered how AI could make your frontline team’s workday smoother, more efficient, and maybe even a little less stressful, the Frontline AI Summit offered some exciting answers. Hosted by Zebra Technologies, this event brought together some of the sharpest minds in the industry to talk about how AI is already transforming operations and what’s next.

Intelligent Operations Empower Frontline Heroes

The way we work is changing, and it’s happening fast. Across industries like manufacturing, retail, and transportation and logistics (T&L), businesses are embracing smarter, faster, and more connected ways of working. Why? Because the world demands it. Customers expect flawless service, employees want meaningful roles, and companies need to stay resilient in the face of constant change. But how do we get there? The answer lies in intelligent operations.

Driving Intelligent Operations So Organizations Can Be Better Every Day

Today is an important day for Zebra as the company unveils its brand refresh. While our logo hasn’t changed, our new brand platform, “Better Every Day” represents a strategic evolution and tighter alignment with modern technology trends which recognize the impact that automation and AI are having on frontline workflows.

Workplace Safety in Healthcare: A Vital Priority

In the second episode of Conversations with a CNIO, we tackled one of the most pressing and sensitive issues facing healthcare today: workplace safety and violence. As someone who has spent years navigating hospital floors and collaborating with healthcare leaders, this topic is deeply personal to me. Chad Salahshour, CEO of 911Cellular, one of Zebra’s valued channel partners, joined me to share his insights on how innovative technologies can enhance safety measures in healthcare environments.

Rack Room CIO Reveals How He Uncovered and (Started Extinguishing) Over Four Dozen Friction Points in Stores

Is friction friend or foe in retail? Most would argue the latter. But, what motivates a retailer to modernize stores more than friction (or the cost of friction)? Not much, right? That's why Rack Room Shoes’ CIO Brian Minnix viewed the four dozen friction points he found in his stores to be a source of opportunity for the retailer. He sits down with Zebra Retail Industry Principal Jim Musco to talk about the approach he took as a technologist, together with store operations team members, to improve the associate and shopper experience. He explains what he did, why he did it, and what he would do differently the next time.

One Device, Infinite Frontlines

If you’ve ever wrestled with outdated workstations, limited connectivity, or technology that feels more like a barrier than a tool, you’re not alone. Across industries, from retail and healthcare to logistics and manufacturing, the need for smarter, more flexible solutions is clear. The ZEC500 Enterprise Computer isn’t just another device. It’s a way to untangle the complexities of modern workflows and create a seamless, efficient experience for businesses, their employees and customers alike.

Track Assets Easily with a Lightweight, All-Touch Handheld RFID Reader

In today’s fast-paced industries, ranging from logistics to retail and manufacturing, the need for precision, efficiency, and real-time visibility into assets has become a critical factor for success. Organizations under constant pressure to streamline operations want to cut costs and maintain agility, making it essential to adopt tools that enhance productivity and simplify complex workflows.

SAP Mobile Advisor: How to Choose the Best WMS for SAP S/4HANA

If you're an SAP customer looking to migrate from SAP ECC to SAP S/4HANA to better support frontline workers and back-office processes, you may be wondering: "Should I choose SAP Extended Warehouse Management (EWM) or Stock Room Management (SRM)?" This post will help you arrive at the right answer for your business.

Five Years of Partner Appreciation: Celebrating the People Behind Our Success

Every September, we at Zebra Technologies take time to reflect on what truly drives our success: the extraordinary people and organizations that make up our partner ecosystem. This year, as we mark the fifth anniversary of Partner Appreciation Month, it feels especially meaningful. Five years of celebrating the collaboration, innovation, and trust of the people and partnerships that define Zebra’s success.

Adapt to Thrive: Unlocking Manufacturing Efficiency

Amidst rising demands, global competition, and evolving consumer expectations, manufacturing operations must adapt to thrive. The research we recently unveiled with Oxford Economics sheds light on how intelligent operations can unlock transformative efficiencies throughout manufacturing operations. The study titled, “Impact of Intelligent Operations” quantifies the benefits of workflow optimization and identifies how intelligent automation transforms manufacturing performance. It also reveals a compelling case for adopting intelligent operations to improve quality, reduce costs, and unlock new growth opportunities.

Real-Time Visibility and Workforce Connectivity Transform Logistics Operations

Transportation & logistics (T&L) leaders confront a fast-moving landscape where agility and precision define success. Our study titled, “Impact of Intelligent Operations” which was done in collaboration with Oxford Economics offers fresh insights into how intelligent operations transform this vital industry.

Celebrating Achievements with Our Global Community

In the fast-paced world of technology, we know that achieving milestones is all about teamwork. Here at Zebra Technologies, we’re fortunate to have a strong culture driven by our employees and incredible customers and partners whose collaboration inspires us to achieve more every day.

The Zebra Mobile Computing AI Suite Makes Frontline Work Better for Everyone

Picture this: It’s a busy morning in a bustling retail store. Shelves need restocking, customers have questions, and associates juggle tasks to keep operations running smoothly. Meanwhile, in a warehouse across town, workers navigate aisle after aisle to locate products, prepare shipments, and reconcile inventory. At the same time, a driver is frantically trying to find the packages for their delivery in the back of their van to keep up with the delivery schedule.

How Unified Communication and AI are Changing Retail

I’ve spent over four decades working on technology solutions that support businesses, and I can confidently say there’s never been a more exciting or challenging time to innovate for the frontline. Recently, I joined a webinar with guest speaker Denise Lund, Research Vice President, Worldwide Telecom and Unified Communications at IDC and my Zebra colleague Bethany Wiegand. The discussion centered on the mounting pressures of the retail frontline and how Unified Communication and Collaboration (UC&C) solutions, like Zebra Workcloud Sync, are stepping in to help.

Office Depot, a global leader in office supply retail, tackled operational challenges head-on by adopting Zebra Technologies’ Workcloud Workforce Optimization Suite. With over 13,000 associates across 1,500 stores, the company faced inefficiencies caused by fragmented systems and manual processes. By unifying scheduling and task management through Zebra Workcloud, Office Depot achieved remarkable results.

Office Depot, a global leader in office supply retail, tackled operational challenges head-on by adopting Zebra Technologies’ Workcloud Workforce Optimization Suite.

Zebra Workcloud Suite Empowers the Frontline and Solves Retail Challenges

Frontline workers are the backbone of retail operations, yet their challenges often go unnoticed. From juggling demanding schedules to managing inventory discrepancies and navigating volatile pricing environments, the frontline faces significant hurdles daily. We offer solutions designed to address these pain points head-on. Through Workcloud Shift, Workcloud Inventory Visibility, and Workcloud Lifecycle Pricing, we are transforming how frontline workers do their jobs, fostering connected collaboration, and driving operational excellence.

Unlocking the Power of Asset Visibility for Frontline Operations

In the fast-paced world of frontline operations, where distribution centers race to ship packages, retail stores are crowded with shoppers, and manufacturing plants strain to meet tight schedules, it is increasingly difficult to orchestrate all the simultaneous activities it takes to be successful. Companies are finding that they need to track more information than ever – accurate, real-time information.

Explore the Future of AI at the Frontline AI Summit

I am thrilled to share insights into the upcoming Frontline AI Summit, an exclusive, director-level event designed for senior executives across all industry verticals. The summit will showcase AI technology and explore adoption challenges for organizations deploying AI in frontline operations. Attendees will benefit from the diverse perspectives of top executives, each presenting their unique point of view on how AI is transforming their sectors and what it means for the future of frontline work. The Frontline AI Summit is your opportunity to engage with fellow leaders and technology partners, gain actionable strategies, and shape the next chapter of AI-driven success for frontline teams.

Revolutionizing Automation: How 3D Imaging is Transforming Industries

In the rapidly evolving landscape of industrial automation, staying ahead of the curve is paramount. Enter 3D imaging technology—a game-changer that is transforming manufacturing, logistics, and industrial operations by offering unprecedented precision and efficiency. As industries strive to enhance their competitiveness, understanding the capabilities and applications of 3D imaging is crucial.

Why Is Shopper Satisfaction with Retailers Declining?

Shoppers expect the same things from retailers they always have, including convenience and quality. But it’s seemingly more difficult for retailers to deliver those things now. Why is that? And what can they do to fix it? Here's one retail strategist's perspective.

How Zebra Technology Solutions Have Impacted Frontline Workers the Past Decade

Many frontline jobs have become harder to do over the last decade. That’s why we have further accelerated our innovative approach at Zebra since making our largest acquisition 10 years ago. We want to create new ways of working to help make frontline jobs more efficient, impactful, and fulfilling. Learn more about how we're driving advancements that help frontline workers.

Is On-Device AI Hype or Helpful? | Zebra Podcast

What do you think about on-device AI? Is it all hype or will it prove helpful to frontline workers? Zebra CTO Tom Bianculli sat down with Art Miller from Qualcomm and Rouzbeh Aminpour from Google Cloud in this new podcast episode to break down the benefits of this new approach to AI so you can decide for yourself.

How You Can Stop Food Waste and Loss in Your Organization

The food wasted annually – the ~1.3 billion tons of food that ends up in the landfill – contains enough calories to feed approximately three billion people for a year! So, why is even a single person experiencing food insecurity or hunger right now? There is clearly enough food being produced to feed everyone on the planet today and then some. In this blog post, Leo Lowy takes a closer look at the root causes of food waste and loss as well as the technology tools that could be applied right now to stop food waste in its tracks at a global level. Read his recommendations.

Is Technology the Key to Future Proofing Our Healthcare System?

If you're a healthcare provider or administrator who wants to reduce the shocks and stress felt when the world seems to shatter - or just simply grows bigger - you need to make one simple change today then repeat tomorrow.  Don't wait "for the money to come in" or a policy push to make the changes needed to improve care capacity or quality. The team at Hull University Hospital didn't. It took a pragmatic approach to modernization and has made great progress with Scan4Safety and strategic RFID implementations in a short period of time. So, if you're not sure what to do first (or next), the story and advice shared in this blog post might help you get the answers you need...or at least know the right questions to ask of the right people. 

You Need to Hear “What’s New” with Voice Technology If You’re Trying to Automate Workflows

AI, robots and other automation technologies will help you drive operational improvements sometime in the future. But, today, you need to be using voice-command automation (which is not the same thing as the voice-directed picking “solutions” you’re struggling with today.) Find out how voice-command automation differs from the other ways your frontline workers are using voice technology today.

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