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Empowering the Frontline, Together

The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.

What Our Ride at NRF Says About the Future of Retail

If you attended the National Retail Federation (NRF) Big Show this year, you might have seen a few eye-catching cars navigating the busy streets of New York, wrapped in the iconic Zebra stripes and featuring our name alongside our latest acquisition, Elo.

From Hours to Minutes: Solving Retail IT Issues Faster, Together

Picture this: it is the peak of the holiday shopping season. Every register has a long line, associates race to fulfill online orders, and the stockroom buzzes with activity. Suddenly, a handheld scanner in a key department stops working. The frontline associate feels stranded.

Winning Together: Forging a Truly Connected Frontline

Earlier this year, at our Channel Partner Summit, the buzz of excitement was unmistakable. The conversations with our partners, the lifeblood of our ecosystem, consistently circled back to a significant evolution in our industry.

The Intelligent Factory: Turning AI-Powered Vision into Frontline Value

As leaders in the manufacturing industry, we constantly navigate a landscape of disruption. From volatile supply chains and fluctuating market demands to persistent labor shortages, the pressure to perform is immense. Many of us have turned to digital transformation as the answer, and rightly so.

WSJ AI Top 10

The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.

A Closer Look at How AI Changes the Way We Work

As business leaders, we constantly look for ways to streamline operations, empower teams, and deliver better results. If you’ve ever wondered how AI could make your frontline team’s workday smoother, more efficient, and maybe even a little less stressful, the Frontline AI Summit offered some exciting answers. Hosted by Zebra Technologies, this event brought together some of the sharpest minds in the industry to talk about how AI is already transforming operations and what’s next.

Real-Time Visibility and Workforce Connectivity Transform Logistics Operations

Transportation & logistics (T&L) leaders confront a fast-moving landscape where agility and precision define success. Our study titled, “Impact of Intelligent Operations” which was done in collaboration with Oxford Economics offers fresh insights into how intelligent operations transform this vital industry.

Driving Intelligent Operations So Organizations Can Be Better Every Day

Today is an important day for Zebra as the company unveils its brand refresh. While our logo hasn’t changed, our new brand platform, “Better Every Day” represents a strategic evolution and tighter alignment with modern technology trends which recognize the impact that automation and AI are having on frontline workflows.

Remembering Ed Barkan: A Visionary, Innovator, and Friend

It is with deep sadness and immense gratitude that we remember Edward Donald Barkan, Senior Fellow at Zebra Technologies and a true pioneer in Automatic Identification and Data Capture (AIDC). While we mourn his loss, we celebrate a life defined by innovation, inspiration, and humanity.

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