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Empowering the Frontline, Together

The first half of 2026 has been a period of rapid technological evolution, but our core mission at Zebra remains unchanged: ensuring that every frontline worker is visible, connected, and fully optimized.

The Intelligent Factory: Turning AI-Powered Vision into Frontline Value

As leaders in the manufacturing industry, we constantly navigate a landscape of disruption. From volatile supply chains and fluctuating market demands to persistent labor shortages, the pressure to perform is immense. Many of us have turned to digital transformation as the answer, and rightly so.

The $32M Size 9: The Hidden Cost of Inaccurate Inventory

Legendary ice hockey player Wayne Gretzky famously said, “You miss 100% of the shots you don’t take.” In the highly competitive footwear retail market, this translates to an absolute truth: you miss 100% of the sales you cannot fulfill.

Beyond the Hype: How Retail Leaders Put AI to Work on the Frontline

At the start of each year, CES offers a compelling glimpse into the future of technology. While much of the focus is on the latest consumer innovations, I find the most impactful story of technological evolution unfolds outside the main event.

From Waste to Value: Navigating the EU’s New Era of Retail Responsibility

A significant shift is coming to the European retail landscape. New regulations signal the end of wasteful practices and the beginning of a more transparent, circular economy.

The Barcode Gets a Digital Upgrade. What’s Next for Your Business?

The familiar barcode, a staple of commerce for over 50 years, triggers the checkout beep we all know. It reliably tells a scanner a product's identity, its Global Trade Item Number (GTIN).

The Blueprint for Frontline AI: A Conversation on Driving Real-World Results

AI commands headlines and captures imaginations, promising a future of unparalleled efficiency. Yet for executives leading operations in retail, manufacturing, and transportation, the practical application of AI often feels distant from the hype.

WSJ AI Top 10

The Wall Street Journal recently recognized Zebra Technologies as a global Top 10 company for AI Readiness. Earning a spot next to major tech innovators validates our strategic focus on AI for the frontline of business.

How to Secure the Logistics Frontline Against Modern Endpoint Threats

Cybersecurity discussions usually focus on server racks and cloud infrastructure. Executive teams spend millions fortifying data centers against external intrusions. Yet, logistics risk profiles expand dramatically at the physical point of parcel delivery.

Advanced AI and Machine Vision Build Resilient Supply Chains

Manufacturing and logistics leaders face a complex, shifting landscape. The relentless pace of e-commerce, persistent labor shortages, and rising consumer expectations demand a new approach to operational strategy.

AI Tools Empower Retail Associates and Reduce Margin Leakage

Retail associates often face overwhelming app fatigue. Disjointed communication tools and isolated point solution applications cause unnecessary friction during their daily shifts.

Collaborating for Accessibility: Enabling Technology Together

At Zebra Technologies, we believe in the power of collaboration to create a more inclusive world. We have made a commitment to improving accessibility, and we are proud to work with third parties to ensure our hardware and our partner’s software applications

Connected Frontline Solutions Optimize Food Production Workflows

Inside a bustling food and beverage facility, the smooth movement of materials dictates the pace of production. Any delay in getting raw ingredients to the line or moving finished goods to the warehouse creates a bottleneck.

Hitting the Road: Bringing the Connected Factory Directly to Vietnam’s Manufacturers

In my conversations with customers and manufacturing leaders across Vietnam, there is a palpable energy right now. As global supply chains diversify, our local manufacturing sector is experiencing breathtaking growth.

Our commitment to your success

In a dynamic business environment, stability, reliability, and a clear path forward are not just beneficial – they are essential for success. As you navigate your technology investments, we want to reaffirm Zebra's unwavering commitment to being the partner you can trust, both now and in the future.

From Sci-Fi to the Sales Floor: Four Practical Takeaways from NRF 2026

After navigating the energetic cacophony of NRF 2026, one thing is abundantly clear: the retail industry's conversation around AI has pivoted from the theoretical to the practical.

From Human Element to Unbroken Chain: Securing the Modern Manufacturing Frontline

The manufacturing landscape across the Asia Pacific region faces a profound operational shift. As organizations digitize their factory floors and supply chains, they encounter a critical intersection of human workforce dynamics and technological advancement.

Winning Together: A Pragmatic Guide to AI for Your Frontline Workforce

The energy at our recent Channel Partner Summit in Orlando felt palpable. Everywhere you turned, conversations buzzed with the potential of AI.

From Farm to Table: How Operational Visibility is Delivering a New Era in Agriculture

Latin America’s fields and farms feed a significant portion of the world. The region produces more than a third of global agricultural exports, from Colombian coffee to Brazilian beef.

From the Competition Floor to the Frontline: Nurturing Tomorrow’s Innovators

The air at a FIRST® Robotics competition crackles with a unique energy. You feel a powerful mix of excitement, intense focus, and pure ingenuity.

Advanced Channel Masking Enables Wireless Freedom on the Factory Floor

For years, a significant hurdle blocked the path toward truly intelligent, automated operations on the manufacturing floor. In environments prioritizing network integrity, particularly in automotive production, strict policies often ban Bluetooth® devices.